30 Minute Sports Poster Challenge: Real Time Design Episode 2

Introduction

In this tutorial, we'll go through the process of creating a sports poster design in Photoshop, inspired by Daniel Cohen's 30-minute real-time design challenge. This step-by-step guide will help you understand the design techniques used, including retouching, layering, and color adjustments, while also emphasizing the creative process and experimentation involved in graphic design.

Step 1: Prepare Your Assets

• Start by selecting the images you want to work with, such as player cutouts and background images. Make sure you have a clear idea of the theme you want to convey.
• Open Photoshop and create a new document with the desired dimensions for your poster.

Step 2: Retouch the Player Cutout

• Import your player image into Photoshop.
• Use Camera Raw Filter to enhance the image:
  • Adjust Shadows to brighten the player.
  • Increase Noise Reduction for a smoother appearance.
• Set a background color that fits your theme; for this challenge, a purple background was chosen.

Step 3: Create Background Effects

• Use the Eyedropper Tool to select a color from the player’s jersey.
• Create a new layer and apply a gradient effect:
  • Choose a dark gradient that fades from a lighter purple to darker shades to give a midnight look.
• Add foot shadows:
  • Select a soft brush, reduce the flow, and paint shadows beneath the player.

Step 4: Add Reflection Effects

• Duplicate the player layer and flip it vertically to create a reflection.
• Lower the opacity of the reflection layer.
• Use a gradient mask to fade out the reflection gradually.

Step 5: Adjust Colors

• If any unwanted colors appear, use a Hue/Saturation adjustment layer to desaturate specific colors affecting the cutout.
• Apply Curves adjustment layers to enhance brightness and contrast:
  • Create a brighter layer for highlights.
  • Create a darker layer for shadows to add depth.

Step 6: Incorporate Additional Elements

• Decide on any additional graphic elements, such as a flag or cityscape:
  • For a flag, cut it out using the Pen Tool or Quick Selection Tool.
  • Position it behind the player to add dynamism.
• Consider adding text, such as the team name or player number, using a bold, clean font.

Step 7: Fine-Tune and Add Depth

• Use the brush tool to add highlights and shadows to enhance the depth of the design.
• Adjust the opacity and blending modes of layers to ensure elements work harmoniously together.
• Consider applying a slight motion blur to elements like the flag for added energy.

Step 8: Finalize the Design

• Apply any final color adjustments using Color Lookup or additional Camera Raw filters to enhance vibrancy and unity in the color palette.
• Review the composition, ensuring elements are balanced and visually appealing. Move layers slightly if needed to create better alignment.

Conclusion

In just 30 minutes, you can create a dynamic sports poster design by following these structured steps. The key takeaway is to embrace experimentation during the design process, as it often leads to unique results. After completing your poster, consider exploring more advanced techniques or different themes for future projects to continue developing your skills. Happy designing!