FREE Outreach Course | How To Get $3k/mo Copywriting Clients For Beginners

Introduction

This tutorial is designed to provide a comprehensive guide on securing high-paying copywriting clients through effective outreach strategies. Whether you’re a beginner or looking to refine your approach, this guide will help you navigate niche selection, prospecting methods, outreach techniques, follow-ups, and sales call tactics to land clients willing to pay you $3,000 per month.

Step 1: Choose Your Niche

Selecting the right niche is crucial for your success in copywriting. Follow these guidelines:

• Avoid niching down too deeply or choosing overly broad categories.
• Focus on niches you resonate with, as understanding the target audience is key.
• Look for profitable and high-demand niches by checking if others are making money in that field.
• Recommended niches include:
  • Financial services (credit repair, investing)
  • Fitness (personal trainers, fitness programs)
  • Food and diets (meal plans, diet coaching)
  • Dating and relationships (coaching, advice)
  • Educational products (courses, mentorships)

Niches to Avoid

• Beauty industry (low reliance on copywriting)
• Low-margin e-commerce businesses
• Overly corporate niches (e.g., banking)

Step 2: Prospecting Methods

Now that you have your niche, it’s time to find potential clients. Here are effective prospecting methods:

1. Instagram:

   • Search for relevant keywords (e.g., "investing coach") to find prospects.
   • Explore Instagram ads to identify businesses with a marketing budget.
   • Use the "Suggested" tab to discover similar accounts.

2. YouTube:

   • Search for niche-specific channels and check their "About" section for business inquiries.
   • Look for advertisements to find potential clients.

3. Email Scraping Tools:

   • Use platforms like Apollo.io or RocketReach to find contact information for prospects.

Step 3: Outreach Techniques

Creating a compelling outreach message is essential. Here are key strategies:

• Clarity is Key: Write in simple, clear language that’s easy to understand.
• Personalization: Make your outreach feel exclusive to the prospect.
• Low Commitment Requests: Encourage a simple reply rather than complex actions.
• Provide Value: Offer something of value in your initial outreach to build trust.

Example Outreach Methods

1. Instagram Bait and Riz Method:

   • Start by replying to their story with a question about their product.
   • Transition to discussing how you can help them, leading to a request for a call.

2. Loom Video Outreach:

   • Ask if you can send a brief video explaining how you can help them.
   • Include personalized insights and end with a low-commitment call-to-action.

3. Video Intro DM:

   • Send a short video introducing yourself and how you can add value to their business.

Step 4: Follow-Up Strategies

Effective follow-up can significantly increase your chances of closing clients. Here are dos and don’ts:

• Do:

  • Use different angles for each follow-up message.
  • Personalize your messages to reflect the prospect's specific situation.
  • Be persistent but respectful; follow up multiple times without being spammy.

• Don’t:

  • Avoid sending the same message repeatedly.
  • Don’t pressure them into a response.

Follow-Up Templates

1. Quick Bump:

   • “Hey [Name], I know you’re busy with your [business], but I wanted to check in. If you’re open to it, I’d love to discuss how I can add value!”

2. Loom Follow-Up:

   • “Hey [Name], my last message was a bit long. I created a quick video with some ideas for you. Would you like me to send it over?”

3. Break-Up Email:

   • “I’ve reached out a couple of times without a reply. This will be my last message. If you’re interested in discussing how I can help, just reply ‘yes’ and I’ll send over my ideas.”

Step 5: Mastering Sales Calls

Once you secure a call, it’s crucial to perform well. Here are some basic principles:

• Research Before the Call: Know their business and prepare relevant questions.
• Listen Actively: Engage in a two-way conversation rather than an interview format.
• Address Objections: Use curiosity to explore the prospect's concerns without being confrontational.
• Close the Deal: Clearly outline next steps and how you will deliver results.

Conclusion

By following these steps, you can effectively position yourself to attract and secure high-paying copywriting clients. Start by selecting a niche, implement prospecting methods, create compelling outreach messages, follow up diligently, and master your sales calls. Engage with communities (like the free Discord server) for additional support and resources. Now, take action and start landing those clients!