EKMA4311 Studi kelayakan Bisnis - Pengertian dan ruang lingkup SKB

Introduction

This tutorial provides a comprehensive overview of the concept of Business Feasibility Studies (Studi Kelayakan Bisnis) as discussed in the EKMA4311 course at Universitas Terbuka. Understanding feasibility studies is crucial for entrepreneurs and business analysts to assess the viability of a business idea before investing time and resources.

Step 1: Understand the Definition of Business Feasibility Studies

• Definition: A Business Feasibility Study is an analysis that evaluates the potential of a business idea to determine whether it is viable and worth pursuing.
• Purpose: The study aims to assess the market conditions, financial aspects, and operational requirements of a proposed business project.

Step 2: Identify the Scope of Business Feasibility Studies

• Components of Feasibility Studies:
  • Market Feasibility: Analyze the target market, customer needs, and competition.
  • Technical Feasibility: Evaluate the technology and resources needed to implement the business.
  • Financial Feasibility: Assess the financial requirements and potential return on investment.
  • Operational Feasibility: Determine the operational capabilities and resources required.

Step 3: Conduct Market Research

• Market Analysis:
  • Gather data on industry trends and customer preferences.
  • Use surveys, interviews, and focus groups to gather qualitative insights.
• Competitor Analysis:
  • Identify key competitors and analyze their strengths and weaknesses.
  • Determine your unique selling proposition (USP) that differentiates your business.

Step 4: Evaluate Financial Projections

• Cost Analysis:
  • Estimate startup costs including equipment, labor, and marketing.
  • Prepare a budget to project ongoing operational costs.
• Revenue Forecasting:
  • Project sales based on market research and pricing strategies.
  • Create different scenarios (best case, worst case, and most likely) to understand financial outcomes.

Step 5: Assess Operational Requirements

• Resource Needs:
  • Identify necessary human resources, including skills and expertise required.
  • Determine the physical resources needed, such as location and equipment.
• Supply Chain Considerations:
  • Evaluate potential suppliers and logistics for product delivery.

Step 6: Compile and Present Findings

• Documentation:
  • Create a detailed report that summarizes all findings from the feasibility study.
  • Include an executive summary, detailed analysis, and recommendations.
• Presentation:
  • Prepare to present your findings to stakeholders or potential investors.
  • Use visual aids like charts and graphs to enhance understanding.

Conclusion

Conducting a Business Feasibility Study is an essential step for any entrepreneur looking to minimize risks and make informed decisions. By understanding the definition, scope, and components of feasibility studies, conducting thorough research, and compiling your findings, you can confidently evaluate your business idea's viability. As a next step, consider applying these principles to your own business concept or exploring further resources related to business planning and analysis.