How I Gained 7.8 Million Followers In 40 Months (6 Key Lessons)

How to Gain Followers and Grow Your Brand: A Step-by-Step Guide

Step 1: Understand the Difference Between Edutainment and Education

• Explanation: Edutainment focuses on entertaining while educating, whereas education aims to change behavior through learning.
• Action: Create content that educates your audience and provides value in addition to entertainment.

Step 2: Identify Your Target Audience

• Explanation: Serve the audience that resonates with your content and aligns with your brand.
• Action: Tailor your content to cater to the needs and interests of your target audience.

Step 3: Enhance Content Packaging

• Explanation: Clear and engaging visuals and messaging attract and retain viewers.
• Action: Create compelling thumbnails and intros that clearly represent the content of your videos.

Step 4: Focus on Quality Over Quantity

• Explanation: Emphasize substance and value in your content rather than flashy effects.
• Action: Prioritize delivering valuable information and engaging storytelling in your videos.

Step 5: Prioritize Pre-Production Efforts

• Explanation: Investing time in research and planning upfront reduces post-production work.
• Action: Conduct thorough research and planning to streamline the video creation process.

Step 6: Track Meaningful Metrics

• Explanation: Measure metrics like ad revenue and audience engagement to gauge content effectiveness.
• Action: Monitor key metrics that directly impact your brand growth and revenue generation.

Step 7: Create Long-Form Content for Conversions

• Explanation: Long-form content often leads to higher conversions and engagement.
• Action: Develop in-depth content that resonates with your audience and drives conversions.

Step 8: Assume Nothing; Introduce Yourself Every Time

• Explanation: Cater to both new and existing audiences by providing context and value consistently.
• Action: Introduce yourself and your content in a compelling way to engage new viewers effectively.

Step 9: Implement Positive Associations and Consistency

• Explanation: Establish positive associations with your brand through consistent messaging and delivery.
• Action: Maintain a consistent style and approach in your content to build brand recognition and loyalty.

Step 10: Take Action and Implement Learnings

• Explanation: Apply the lessons learned from the tutorial to improve your content strategy and brand growth.
• Action: Experiment with different approaches, track results, and iterate to optimize your content creation process.

By following these steps and implementing the key lessons shared in the tutorial, you can effectively grow your brand, attract more followers, and create engaging content that resonates with your audience.