19 Things I Wish I Knew When I Started TikTok

How to Grow on TikTok: A Step-by-Step Guide

Step 1: Post Every Day

• Posting every day is crucial for building momentum and consistency on TikTok.
• By posting daily, you can learn quickly, fail forward, and signal to the algorithm that you are a consistent creator.
• Consistently post about the same topic to attract a specific audience who will keep coming back for more of your content.

Step 2: Research and Implement Strategies

• Research what works for other creators in your niche by analyzing their successful videos.
• Look for trends and use popular hashtags to give your videos an extra boost.
• Implement strategies like using catchy headlines, engaging hooks, and trending topics to increase your chances of going viral.

Step 3: Post More to Grow Faster

• While posting once a day is beneficial, consider increasing your posting frequency to two or three times a day for faster growth.
• Experiment with posting times and avoid excessive posting to prevent being labeled as a spammer.

Step 4: Focus on Your Winners

• Learn from your successful videos and create more content in a similar style or format.
• Avoid overthinking and continue experimenting to find what resonates with your audience.

Step 5: Optimize Your Content

• Use auto-captions to make your videos more accessible to viewers who watch without sound.
• Focus on creating engaging content that captures viewers' attention within the first few seconds.
• Create two types of content: growth content for viral reach and trust-building content for long-term audience engagement.

Step 6: Set Up Your Account Correctly

• Switch to a Creator account to access commercial sounds and trends that can boost your visibility.
• Adjust privacy settings to ensure your content reaches strangers with similar interests rather than just friends and family.

Step 7: Take Responsibility for Your Views

• Understand that the quality of your content determines your success on TikTok.
• Continuously improve your content based on feedback and analytics to attract more views and engagement.

Step 8: Stay Inspired and Creative

• Balance creation and consumption to keep your ideas fresh and your content engaging.
• Draw inspiration from other creators but prioritize being a creator over being a consumer to fuel your creativity.

By following these steps and consistently creating engaging content, you can increase your visibility, attract a loyal audience, and grow your presence on TikTok effectively.