Starting a managed services provider today: what would I do?

Introduction

This tutorial outlines the key steps and considerations for starting a Managed Services Provider (MSP) today, based on insights from industry expert Dave Sobel. If you're looking to enter the MSP market, this guide provides actionable advice on market focus, tool selection, and strategic planning to set you up for success.

Step 1: Identify Your Market Focus

• Choose a Niche: Select a specific industry or vertical to target. Consider sectors like healthcare, education, or small businesses.
• Research Demand: Analyze market needs and pain points within your chosen niche. This will help you tailor your services effectively.
• Competitor Analysis: Study existing MSPs in your niche to understand their offerings and identify gaps you can fill.

Step 2: Build a Robust Tool Set

• Select Essential Tools: Invest in core tools for remote monitoring and management (RMM), backup and disaster recovery, and security.

  Popular RMM tools include

  • ConnectWise Automate
  • Datto RMM

  Backup solutions to consider

  • Acronis
  • Veeam
• Prioritize Security: Implement cybersecurity measures, including endpoint protection and threat detection to safeguard client data.
• Integration Capabilities: Ensure tools can integrate smoothly with each other for streamlined operations.

Step 3: Develop a Service Offering

• Define Your Services: Create a list of services you will offer based on your market focus and tools.

  Examples include

  • IT support
  • Network management
  • Cloud services
• Flexible Pricing Models: Consider various pricing strategies such as flat-rate, tiered pricing, or pay-as-you-go to accommodate different client needs.

Step 4: Create a Marketing Strategy

• Build an Online Presence: Develop a professional website and utilize social media platforms to gain visibility.
• Content Marketing: Share valuable content that addresses industry pain points and showcases your expertise.
• Networking: Attend industry events and engage in local business communities to build relationships and generate leads.

Step 5: Focus on Customer Relationships

• Client Onboarding Process: Establish a clear onboarding process to ensure a smooth transition for new clients.
• Regular Communication: Maintain open lines of communication with clients through regular check-ins and updates.
• Feedback Mechanism: Implement ways to gather client feedback to continuously improve your services.

Conclusion

Starting a Managed Services Provider requires careful planning and execution. By focusing on a specific market, building an effective tool set, defining your service offerings, crafting a marketing strategy, and prioritizing customer relationships, you can position your MSP for success. As you embark on this journey, keep adapting to market changes and client needs to stay competitive.