What is this Expectation Shift called? It's Pretty Damn Powerful

Introduction

In this tutorial, we will explore the concept of an "Expectation Shift" as presented by Anders Larsson. This powerful idea can significantly impact your approach to building an online business, particularly through the Legendary Marketer’s 15-Day Challenge. We will break down the core concepts and steps to help you understand and implement this shift effectively.

Step 1: Understand the Expectation Shift

• Definition: An Expectation Shift refers to changing your mindset about what is possible in your online business journey.
• Importance: Recognizing that high-value products can be offered at low prices helps to demystify the business model and opens up new opportunities for earning potential.

Practical Advice:

• Reflect on your current expectations regarding online business costs and potential earnings.
• Consider how shifting these expectations could change your approach to marketing and selling.

Step 2: Explore the 15-Day Challenge

• Overview: The 15-Day Challenge is designed to guide you through the steps necessary to start an online business.
• Cost: It is priced at only $7, which may seem counterintuitive given the value it offers.

Practical Advice:

• Sign up for the 15-Day Challenge to gain access to valuable resources and insights.
• Take each day seriously, following the provided tasks and lessons to build a solid foundation for your business.

Step 3: Recognize the Value Proposition

• Why $7?: The low entry cost serves multiple purposes, including:
  • Attracting a larger audience who might be hesitant to invest a significant amount upfront.
  • Demonstrating confidence in the value of the program, encouraging participants to engage seriously.

Practical Advice:

• Analyze how this pricing strategy can be applied in your own business model.
• Consider creating low-cost offerings to attract potential customers who are uncertain about higher-priced products.

Step 4: Apply the Concepts

• Implementation: Use the insights gained from the Expectation Shift and the 15-Day Challenge to create and market your products effectively.
• Building Relationships: Focus on building trust with your audience through valuable content and support.

Practical Advice:

• Start creating content that addresses the needs and pain points of your target audience.
• Engage with your audience through social media or email marketing to foster relationships.

Conclusion

The Expectation Shift is a powerful concept that can transform your online business approach. By understanding the 15-Day Challenge and recognizing the value of low-cost offerings, you can position yourself for success. Start by shifting your expectations, engaging with the challenge, and applying these insights in your marketing strategy. Embrace this mindset shift and watch your online business potential expand.