I invested $100,000 to create my album & Spotify deleted it 😳

Introduction

In this tutorial, we will explore the journey of KARRA, an independent artist who invested heavily in her debut album "Beauty & The Boss". We will discuss the challenges she faced with music streaming services, the impact of artificial stream flags, and her ultimate decision to change the way she distributes her music. This guide aims to provide insights for artists navigating the complex landscape of music distribution and the importance of owning your content.

Step 1: Understand the Investment in Your Music

• Assess Your Budget: KARRA invested over $100,000 into her album. Determine how much you are willing to invest in your music career.
• Allocate Funds Wisely: Consider expenses such as studio time, production, marketing, and distribution. KARRA’s experience shows the importance of thoughtful budgeting.

Step 2: Navigate Music Distribution Platforms

• Choose a Reliable Distributor: KARRA used DistroKid, a popular choice among independent artists. Research and select a distributor that aligns with your goals.
• Know the Risks: Understand that platforms like Spotify can flag accounts for artificial streams, which can lead to removal without warning. Familiarize yourself with the terms of service of your chosen distributor.

Step 3: Promote Your Music Effectively

• Utilize Social Media: KARRA faced challenges promoting her album on platforms like TikTok, Instagram, and YouTube. Develop a comprehensive marketing strategy that leverages these platforms.
• Engage Your Audience: Build a community around your music by interacting with fans and sharing behind-the-scenes content.

Step 4: Monitor Your Streaming Data

• Track Your Streams: Regularly check streaming analytics to identify any unusual patterns or discrepancies that could raise flags.
• Know Your Rights: Be aware of your rights as an artist regarding streaming data and revenue. Consult with professionals if you encounter discrepancies.

Step 5: Consider Alternative Distribution Methods

• Own Your Content: After her experience, KARRA decided to release her music exclusively on YouTube, where she can maintain control and receive fair compensation. Explore platforms that allow you to retain ownership of your work.
• Direct Sales: Consider selling your music directly to fans through your website or platforms that allow for more control over your revenue.

Conclusion

KARRA's story highlights the critical issues in music distribution today. By understanding the investment required, navigating distribution platforms carefully, promoting effectively, monitoring your data, and considering alternative methods, you can better protect your work as an independent artist. For those looking to take control of their music career, KARRA's decision to release music solely on YouTube serves as an empowering model. Stay informed, be proactive, and prioritize ownership of your art.