Things I ALWAYS Do Before Launching New Apps (4 Apps, 100% Profitable)

Introduction

In this tutorial, we'll outline the essential steps to prepare your app for a successful launch. Based on a proven framework shared by Chris Raroque, these steps will help you ensure your app is ready to hit the market effectively. Whether you're an indie developer or part of a startup, these actionable insights will guide you through the pre-launch process.

Step 1: Set Up a Waitlist Page

Creating a waitlist page is crucial for generating interest in your app before it launches. This allows potential users to sign up for updates and builds anticipation.

• Choose a platform or tool to create your waitlist page (e.g., Framer).
• Include key information:
  • App name and tagline
  • Brief description of the app’s features
  • A field for users to enter their email address
• Promote your waitlist on social media and through your network to gather initial sign-ups.

Step 2: Set Up App Analytics

Analytics help you understand user behavior and app performance post-launch. Setting this up early gives you a data-driven approach to improve your app.

• Choose an analytics tool (e.g., Posthog).
• Integrate the analytics SDK with your app.
• Define key metrics to track, such as:
  • User engagement
  • Retention rates
  • Conversion rates
• Set up dashboards to visualize data for easy comprehension.

Step 3: Set Up a Feedback Board

Gathering user feedback is vital for continuous improvement. A feedback board allows users to share their thoughts and suggestions.

• Select a feedback tool (e.g., Canny or Userjot).
• Create a board where users can submit feedback and vote on suggestions.
• Regularly review feedback to identify common themes and prioritize features or fixes based on user input.

Step 4: Set Up an Email Sequence System

An email sequence keeps your audience engaged and informed about your app’s launch.

• Use an email marketing tool (e.g., Loops).
• Create a sequence including:
  • A welcome email thanking users for signing up
  • Updates on app development and launch date
  • Tips on how to use the app once it’s launched
• Schedule your emails to maintain user excitement leading up to the launch.

Step 5: Prepare App Store Listing

Your app store listing is your first impression in the marketplace. Make it compelling to attract users.

• Write a clear and engaging app description.
• Use relevant keywords to improve visibility in searches.
• Add eye-catching screenshots and promotional videos showcasing the app’s features.
• Include a strong call to action encouraging users to download.

Step 6: Create a Landing Page

A dedicated landing page can serve as a central hub for your app’s information.

• Use a simple website builder (e.g., Framer) to design your landing page.
• Include sections for:
  • App features and benefits
  • User testimonials or success stories (if available)
  • Links to download the app from app stores
• Ensure the landing page is mobile-friendly since many users will access it from their devices.

Conclusion

Preparing for an app launch requires thorough planning and execution. By setting up a waitlist, integrating analytics, establishing feedback channels, creating an email sequence, developing an app store listing, and designing a landing page, you position your app for success. Remember to engage with your audience and iterate based on their feedback for continuous improvement. Happy launching!