Google Ads Tutorial 2024 for Beginners

Step-by-Step Tutorial: Setting Up Your First Google Ads Campaign

Step 1: Understand Google Ads Basics

• Google Ads work based on an auction system where your ads compete for placements when a user searches for a keyword.
• Aim for top positions by focusing on your bid and quality score, which determine your ad rank score.
• Ensure ad relevancy by aligning your ads with user searches and relevant landing pages.
• Improve click-through ratio by crafting compelling ad copy.

Step 2: Create a Structured Campaign

• Organize your campaigns based on spending and keyword themes.
• Create different ad groups for specific services with relevant keywords and ad copy.
• Ensure each ad group leads to a highly relevant landing page.

Step 3: Setting Up Your First Google Ads Campaign

1. Visit ads.google.com and click on "Start Now."
2. Skip the campaign creation and set up a smart campaign.
3. Click on "New Campaign" and choose between sales or leads.
4. Select "Search" as the campaign type for better performance.
5. Choose your campaign goal (website visits, phone calls, etc.).
6. Name your campaign with a clear and descriptive title for easy identification.
7. Select "Maximize Clicks" as the bidding strategy to gather initial data.
8. Skip adding Google Search Partners for better control over your campaign.
9. Specify your target locations and audience segments for better targeting.
10. Set a daily budget based on your cost per click and expected clicks per day.
11. Review and confirm your campaign settings.
12. Click on "Publish Campaign" to launch your Google Ads campaign.

Additional Resources:

• For keyword research and ad copy tips, refer to the provided links in the description of the video.
• Consider manual keyword research and crafting your ad copy for better results.
• Utilize ad extensions like site links and call outs to enhance your ad's visibility.

By following these steps, you can set up your first Google Ads campaign effectively and avoid costly mistakes. Good luck with your advertising efforts!