Create Private Offer in AWS Marketplace | Amazon Web Services

Introduction

This tutorial will guide you through the process of creating a Private Offer in the AWS Marketplace. You'll learn how to negotiate custom prices and terms, send offers to specific AWS accounts, and manage upgrades and renewals for Software as a Service (SaaS) contracts. This feature is beneficial for sellers looking to customize their offerings to meet specific buyer needs.

Step 1: Log In to AWS Marketplace

• Begin by logging into your AWS account as a seller.
• Navigate to the AWS Marketplace dashboard to access your existing offers.

Step 2: Create a New Offer

• Locate the option to create a new offer from your existing offers.
• Select the product you wish to create an offer for. In this example, we will use "Product One."
• Specify the buyer's AWS Account ID. This will generate a customized link for the buyer to access their private offer.

Step 3: Customize Offer Details

• Enter a unique name for the offer that will be displayed to the buyer.
• Set the duration for which the buyer can use the offer.
• Specify the product dimensions, which include components such as features, services, and usage amounts. Choose a pre-loaded dimension for simplicity.

Step 4: Define Pricing and Terms

• Allow the buyer to select the quantity and set the price.
• You can also select zero-dollar pricing if applicable.
• Provide any necessary details for service agreements.
• Indicate whether the offer is a renewal and set an expiration date for the offer.

Step 5: Review and Create the Offer

• Review all the details of the offer to ensure accuracy.
• Once satisfied, click to create the offer.
• After creation, you can view the offer details at any time.

Step 6: Share the Offer with the Buyer

• Copy the unique offer URL provided.
• Email the URL to the buyer, including a message explaining the offer.

Step 7: Buyer Perspective

• The buyer will receive the email with the offer link and must log in to their AWS account.
• Upon accessing the offer, the buyer can review the details and specify the quantity they wish to purchase.
• The total contract price will update based on the selected quantity.

Step 8: Finalize the Purchase

• Once the buyer is ready, they can create a contract.
• Note that the buyer is billed upfront for the subscription amount.
• For products based on consumption, the buyer will be charged for any additional usage.

Step 9: Register the SaaS Product

• After subscribing, the buyer must register the SaaS product on the seller’s website to complete the process.
• Follow any specific registration steps provided by the seller.

Conclusion

You've now learned how to create a Private Offer in the AWS Marketplace, including customizing prices and terms, and how buyers can accept these offers. For further details, refer to the links provided in the video description. Start exploring this feature to enhance your selling strategy in the AWS Marketplace!