MICRO TEACHING ENGLISH FOR INDONESIAN JUNIOR HIGH SCHOOL (KD 3.10 & 4.10:ADVERTISEMENT)

Introduction

This tutorial provides a step-by-step guide on teaching English through advertisements for Indonesian junior high school students, based on a micro-teaching session. Understanding how to effectively use advertisements in language learning can enhance students' engagement and comprehension, making lessons more interactive and practical.

Step 1: Understanding the Learning Objectives

• Familiarize yourself with the curriculum standards KD 3.10 and KD 4.10.
• Objectives include:
  • Understanding the structure and purpose of advertisements.
  • Developing critical thinking by analyzing different advertisements.
• Discuss the relevance of advertisements in everyday life and their role in media literacy.

Step 2: Preparing Teaching Materials

• Gather various advertisements in English, including:
  • Print ads from magazines and newspapers.
  • Digital ads from websites or social media.
• Ensure the materials are suitable for junior high school students and cover diverse topics (food, fashion, technology).
• Prepare worksheets that prompt students to identify key elements in advertisements, such as:
  • Headlines
  • Images
  • Calls to action

Step 3: Introducing the Topic

• Begin the lesson by discussing what advertisements are and where students encounter them.
• Ask students to share their favorite ads and why they find them appealing.
• Highlight the importance of language in advertisements, focusing on persuasive techniques and vocabulary.

Step 4: Engaging Students with Activities

• Conduct a group activity where students analyze different advertisements:
  • Divide students into small groups.
  • Assign each group a different advertisement to analyze.
  • Ask them to identify the target audience, message, and appeal of the ad.
• After group analysis, have each group present their findings to the class.

Step 5: Creating Your Own Advertisement

• Instruct students to create their own advertisements:
  • Choose a product or service.
  • Use persuasive language and appealing visuals.
• Provide guidelines for what to include:
  • A catchy headline
  • Relevant images or illustrations
  • A clear call to action (e.g., "Buy now" or "Visit our website")
• Allow time for students to share their ads with the class.

Step 6: Reflecting on the Lesson

• Conclude the lesson with a reflection session:
  • Ask students what they learned about advertisements and their techniques.
  • Discuss how the skills learned can be applied in real-world contexts, such as evaluating ads they see daily.
• Encourage feedback on the lesson to improve future classes.

Conclusion

Utilizing advertisements in English teaching for junior high school students not only makes learning more relatable but also equips them with essential analytical skills. By following these steps, you can create engaging and informative lessons that enhance students' understanding of language and media. Consider implementing these strategies in your future teaching sessions for a more interactive classroom experience.