Learn personal brand for creatives in 29 minutes

How to Build Your Personal Brand as a Creative

1. Understanding the Importance of Personal Branding:

   • Acknowledge the shift from traditional portfolios to living portfolios.
   • Recognize the need to showcase your work online to attract freelance opportunities and career growth.

2. Living Portfolio Approach:

   • Start by creating a living portfolio over time.
   • Share your work anonymously to gain exposure and feedback.
   • Explore the benefits of being transparent about your creative process.

3. Content Creation Formats for Creatives:

   • Focus on creating transformation videos or behind-the-scenes (BTS) content.
   • Experiment with direct flash videos to showcase your technique and end results.
   • Utilize unboxing or sketch-to-reality formats to engage your audience.

4. Creative Carousel for Social Media:

   • Create visually appealing carousels to tell a story related to your work.
   • Showcase your favorite projects, color schemes, and design elements in a branded style.

5. Building Your Narrative Online:

   • Use platforms like Instagram and TikTok to share your creative journey.
   • Incorporate typography and design elements to enhance your content.

6. Establishing Your Online Presence:

   • Start by posting one piece of content every month on social media.
   • Encourage engagement by inviting viewers to join your email list for updates.

7. Leveraging Social Media for Distribution and Leverage:

   • Understand the importance of social media in showcasing your work and building leverage.
   • Share success stories of how social media exposure led to new opportunities.

8. Transitioning to Become a Creator:

   • Consider joining programs or accountability groups to enhance your content creation skills.
   • Experiment with different video formats and storytelling techniques to engage your audience.

9. Developing Opinions and Sharing Ideas:

   • Express your thoughts on design trends, marketing strategies, and industry collaborations.
   • Cultivate a unique voice and perspective to stand out in the creative field.

10. Learning CapCut and Canva for Content Creation:

    • Explore tutorials on CapCut for video editing and effects.
    • Utilize Canva for creating graphics, carousels, and branded content.

By following these steps, you can effectively build your personal brand as a creative, engage your audience, and showcase your work in a compelling and authentic manner.