How To Create Custom Type Designs in Adobe Illustrator

Introduction

In this tutorial, you will learn how to create custom typography designs in Adobe Illustrator. Utilizing OpenType features and clever customizations, you can transform standard fonts into unique, vibrant text effects. This guide will walk you through the process step-by-step, allowing you to add shadows, highlights, and accents to your designs.

Step 1: Selecting a Font

• Open Adobe Illustrator and create a new document.
• Choose a suitable font from your library. For this tutorial, the Bonbon Script font is recommended.
• Use the Type Tool (T) to type out your desired text.

Step 2: Converting Text to Outlines

• Select the text you just typed.
• Go to Type in the top menu and choose Create Outlines. This converts the text into vector shapes, allowing for detailed customization.

Step 3: Customizing the Typography

• With the outlined text selected, use the Direct Selection Tool (A) to manipulate individual anchor points and adjust the letter shapes.
• Consider using the following techniques:
  • Adjusting Curves: Click on anchor points and drag to create smoother curves.
  • Adding Custom Shapes: You can add additional shapes to enhance the design.

Step 4: Adding Shadows

• To create a shadow effect, duplicate your text shape.
• Change the color of the duplicate to a darker shade.
• Move the shadow shape slightly down and to the side to create a realistic shadow effect.

Step 5: Creating Offsets and Highlights

• Select the original text shape and duplicate it again.
• Change the color to a lighter shade for the highlight.
• Move this shape slightly up and to the side to simulate light hitting the text.
• Experiment with different blending modes in the Transparency panel for better results.

Step 6: Final Touches

• Group all elements (original text, shadow, and highlight) by selecting them and pressing Ctrl + G (Windows) or Cmd + G (Mac).
• Adjust the overall composition as needed, ensuring all elements harmonize well together.
• Consider adding a background color or pattern to enhance your typography design.

Conclusion

You have successfully created a custom typography design in Adobe Illustrator by utilizing OpenType features and applying shadows and highlights. Experiment with different fonts and effects to further develop your unique style. For additional design resources, consider exploring platforms like Envato Elements or joining design communities for more inspiration. Happy designing!