Save Time: Email Automation for Creatives Using Brevo for Free - Step by Step
3 min read
1 month ago
Published on Jun 06, 2025
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Table of Contents
Introduction
This tutorial provides a step-by-step guide on how to set up email automation for creatives using Brevo, a powerful platform for managing your email marketing needs. By following this guide, you will learn how to streamline your communication processes, save time, and enhance your marketing strategies effectively.
Step 1: Sign Up for a Brevo Account
- Visit the Brevo website.
- Click on the sign-up button to create a free account.
- Fill in the required information and verify your email address to activate your account.
Step 2: Explore Brevo Features
- Familiarize yourself with Brevo's dashboard and its functionalities.
- Understand why Brevo is a preferred choice for email automation among creatives.
Step 3: Set Up Your Email Automation
- Identify the specific email automation you want to create. This could include welcome emails, follow-ups, or newsletters.
- Consider what triggers will activate these emails (e.g., user sign-up or inquiry form submission).
Step 4: Design Your Inquiry Form
- Navigate to the form design section in Brevo.
- Create a user-friendly form that collects essential information, such as
- Email:
{{params.contact.EMAIL}}
- First Name:
{{params.contact.FIRSTNAME}}
- Surname:
{{params.contact.LASTNAME}}
- Service:
{{params.contact.SERVICE}}
- Message:
{{params.contact.MESSAGE}}
- Customize the form to match your branding.
Step 5: Utilize AI for Email Content
- Use AI tools like ChatGPT to help write engaging email content.
- Generate subject lines, body text, and calls to action that resonate with your audience.
Step 6: Activate Your Email Automation
- Once your forms and email templates are ready, navigate to the automation settings in Brevo.
- Activate the automation workflow that triggers your emails based on the defined criteria.
Step 7: Set Up Your First Email Template
- Create the first email template that will be sent out when the automation is triggered.
- Ensure the template is visually appealing and includes all necessary personalization fields.
Step 8: Configure Additional Emails
- Set up any additional emails that will be part of your automation sequence.
- Consider timing and content to maintain engagement throughout the sequence.
Step 9: Create the Email Automation Workflow
- Lay out the entire workflow in Brevo, ensuring each step flows logically.
- Test the workflow to confirm that all emails are triggered correctly based on the user interactions.
Step 10: Set Delay Times for Emails
- Determine the timing for when each email should be sent.
- Consider using delays to space out communication without overwhelming your audience.
Conclusion
By following these steps, you can effectively set up email automation in Brevo, saving time and enhancing your marketing efforts. Remember to continuously monitor and adjust your automation based on user engagement and feedback. For further learning, check out the next video on how to manage unsubscribe requests and prevent your emails from being marked as spam.