Firmowe Rewolucje S0101 - Terlecki - Producent Worków na Zwłoki

Introduction

This tutorial outlines the journey of the Terlecki family business, highlighting key challenges and strategies they employed to adapt and thrive in a competitive market. The story serves as inspiration for family-run businesses facing similar struggles, emphasizing the importance of organization, marketing, and embracing change.

Step 1: Recognize the Challenges

Identify the major challenges facing your business to develop effective strategies:

• Shrinking Market: Understand the market trends affecting your industry.
• Competition: Be aware of cheaper alternatives, particularly from international competitors.
• Lack of Sales Department: Consider the impact of relying solely on distributors for sales.
• Weak Marketing: Evaluate your marketing strategies and explore direct sales opportunities.

Practical Tip: Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to assess your current situation.

Step 2: Embrace Family Dynamics

Acknowledge the complexities of working as a family, especially in a multi-generational business:

• Role Clarity: Define the roles and responsibilities of family members to avoid conflicts.
• Communication: Foster open discussions about visions for the business to align goals and strategies.

Common Pitfall: Avoid letting personal relationships interfere with business decisions. Establish clear boundaries between personal and professional interactions.

Step 3: Establish Organizational Structure

Create a structured environment to improve efficiency:

• Define Roles: Assign specific tasks to each family member to ensure accountability.
• Document Processes: Write down procedures for sales, recruitment, and team management to standardize operations.

Practical Tip: Use flowcharts to visualize processes and enhance understanding among team members.

Step 4: Improve Marketing Strategies

Revamp your marketing approach to reach a broader audience:

• Utilize Social Media: Leverage platforms to showcase your products and connect with customers.
• Build a Brand Story: Share the unique history and values of your family business to attract like-minded customers.

Real-World Application: Highlight the quality of your products and integrity of your business to build trust with potential clients.

Step 5: Adopt New Technologies

Explore technological solutions to streamline operations:

• Invest in Software: Consider using customer relationship management (CRM) tools to manage sales and customer interactions.
• Enhance Online Presence: Develop a user-friendly website to facilitate direct sales and improve customer engagement.

Practical Tip: Research and choose tools that fit your business size and needs to maximize investment.

Conclusion

The journey of the Terlecki family business illustrates the importance of recognizing challenges, embracing family dynamics, establishing structure, improving marketing, and adopting technology. By implementing these strategies, family-run businesses can navigate difficulties and achieve sustainable growth. Consider taking the next steps to assess your business's current practices and explore opportunities for improvement.