Bab 7: Strategi Bisnis - Manajemen Strategi

Introduction

This tutorial will guide you through the key concepts of business strategy and strategic management as presented by Dr. Deni Adha Akbari. Understanding these principles is crucial for anyone looking to enhance their business acumen and implement effective strategies within their organization.

Step 1: Understand the Definition of Strategy

• Strategy refers to a plan of action designed to achieve a long-term goal.
• It involves setting objectives, determining actions to achieve those objectives, and mobilizing resources to execute the actions.
• Practical Tip: Focus on both short-term and long-term goals to ensure a balanced approach.

Step 2: Analyze Strategic Management

• Strategic management is the process of formulating, implementing, and evaluating cross-functional decisions to achieve organizational objectives.
• Key components include:
  • Vision and Mission: Define what the organization wants to achieve and its core purpose.
  • SWOT Analysis: Assess Strengths, Weaknesses, Opportunities, and Threats.
• Common Pitfall: Overlooking environmental factors that can influence strategic decisions.

Step 3: Learn the Phases of Strategic Management

1. Strategic Planning: Identify the organization’s goals and the means to achieve them.
2. Implementation: Execute the strategies through resource allocation and action plans.
3. Evaluation: Monitor outcomes and make necessary adjustments to strategies.

• Practical Tip: Regularly review and adapt strategies based on performance metrics.

Step 4: Explore Types of Strategic Management

• Corporate Strategy: Overall scope and direction of the organization.
• Business Strategy: How to compete successfully in particular markets.
• Functional Strategy: Specific functions such as marketing, finance, or operations aligned with business strategy.
• Real-World Application: Tailor your strategies to fit the specific needs of each department within your organization.

Conclusion

Understanding business strategy and management is essential for effective decision-making in any organization. By grasping the definitions, phases, and types of strategies, you can develop a comprehensive approach to managing your business. Consider exploring additional resources provided in the video's learning plan to deepen your knowledge further.