LE PROBLÈME AVEC LES PAGES ENTREPRISE LINKEDIN (c'est chaud)

Introduction

This tutorial will guide you on how to effectively utilize a LinkedIn company page to achieve increased visibility, subscriber growth, and client acquisition. You will discover common pitfalls and best practices that can help you navigate the challenges faced on LinkedIn, particularly the issue of low engagement rates.

Step 1: Understand the Main Challenge

• The primary issue with LinkedIn company pages is that only about 3% of your followers are likely to see your posts.
• This low visibility can lead to frustration and skepticism about the effectiveness of maintaining a company page.
• Recognizing this challenge is crucial for developing a strategic approach to enhance engagement.

Step 2: Create an Optimal Company Page

Ensure your company page is fully completed with

• A clear and professional profile picture and cover image.
• A compelling company description that outlines your services and values.
• Relevant contact information and links to your website.
• Use keywords related to your industry to improve searchability.

Step 3: Identify Relevant Topics

• Research trending topics within your industry to find out what resonates with your audience.
• Consider using tools like Google Trends or LinkedIn's content suggestions to discover popular subjects.
• Tailor your content to address the interests and needs of your target audience.

Step 4: Utilize Effective Content Formats

Experiment with various content formats to engage your audience, including

• Text posts for quick updates.
• Images and infographics for visual appeal.
• Videos for storytelling and explanations.
• Polls to encourage interaction and gather feedback.
• Monitor which formats garner the most engagement and adjust your strategy accordingly.

Step 5: Keep Your Posts Active

• Regularly update your page with fresh content to maintain engagement.
• Engage with your audience by replying to comments and messages promptly.
• Share insights, industry news, and company updates to keep your audience informed and interested.

Step 6: Convert Views into Clients

• Focus on creating a clear call-to-action in your posts.
• Encourage viewers to visit your website, subscribe to a newsletter, or contact you for services.
• Track the performance of your posts to understand which messages convert views into leads.

Bonus Tip: Leverage LinkedIn’s Algorithm

• Familiarize yourself with how LinkedIn’s algorithm works to optimize your content for better visibility.
• Engage with other users' content to increase your own page’s reach.
• Post at times when your audience is most active to enhance engagement.

Conclusion

By understanding the challenges associated with LinkedIn company pages and implementing these best practices, you can significantly improve your visibility and engagement. Focus on creating valuable content, engaging with your audience, and converting interactions into business opportunities. Consider exploring additional resources, such as courses on LinkedIn marketing, to further enhance your skills.