How To Fix 4 Annoying Newsletter Problems

Step-by-Step Tutorial: Improving Your Email Newsletter Strategy

1. Setting Up an Automated Sales Sequence:

• Create a 10-email Evergreen email sequence to introduce subscribers to your archival content.
• Include references to your course within the first 10 emails to increase awareness.
• Consider condensing the sales sequence to a total of 13 emails to avoid overwhelming subscribers.

2. Enhancing Newsletter Archives for New Subscribers:

• Implement a welcome sequence for new subscribers before they receive your regular newsletters.
• Consider sending a mix of "greatest hits" newsletters alongside your regular content to provide value to new subscribers.

3. Adjusting Newsletter Frequency:

• If considering reducing the workload, switch to a fortnightly (every two weeks) schedule instead of weekly.
• Alternatively, maintain a weekly schedule but alternate between shorter and longer versions to balance workload and engagement.

4. Creating a Newsletter to Attract Your Target Audience:

• Study successful platforms like AppSumo for inspiration on creating deals and bundled content.
• Curate resources from yourself and other course creators you collaborate with to provide valuable content to your audience.

5. Adding Urgency to Sales Sequences:

• Experiment with adding a deadline timer and bonus pricing to create urgency for subscribers to take action.
• Consider offering incentives for subscribers who respond to your emails to gather feedback and improve your strategies.

6. Monitoring Subscriber Engagement:

• Use analytics to track subscriber engagement with your emails and adjust your strategies based on the data.
• Regularly review and refine your email sequences to optimize engagement and conversion rates.

By following these steps, you can enhance your email newsletter strategy, improve subscriber engagement, and drive conversions for your courses effectively. Remember to continuously analyze and adjust your approach based on subscriber feedback and performance metrics to achieve the best results.