UMKM WAJIB TAHU‼️ FOUNDER KOPI NAKO BONGKAR CARA BANGUN BISNIS DENGAN MODAL 3 JUTA

Introduction

This tutorial outlines essential strategies for building a business with a modest capital of 3 million rupiah, as shared by JB Khrisna Susanto, the founder of Kopi Nako. These insights are valuable for aspiring entrepreneurs in Indonesia and beyond, providing actionable steps to turn a small investment into a thriving business.

Step 1: Identify Your Business Niche

• Determine what products or services you are passionate about.
• Research market demand to find a niche that has potential customers.
• Consider local preferences and trends, especially in the food and beverage sector.

Tip: Focus on a niche that aligns with your interests and community needs to ensure long-term engagement.

Step 2: Create a Business Plan

• Outline your business goals, target audience, and marketing strategies.
• Include a financial plan detailing how to allocate your 3 million rupiah investment.
• Set realistic projections for revenue and expenses for the first year.

Practical Advice: Keep your plan simple and flexible. Revisit and adjust it as you gather more insights from your initial operations.

Step 3: Build a Brand Identity

• Choose a catchy and memorable name for your business.
• Develop a logo and branding materials that reflect your business values.
• Establish an online presence through social media platforms to engage with potential customers.

Common Pitfall: Avoid overly complex branding. Simplicity often resonates better with customers and is easier to remember.

Step 4: Source Quality Ingredients or Products

• Find reliable suppliers for raw materials or products that meet your business standards.
• Negotiate prices and terms to ensure you stay within budget.
• Test products for quality before making large orders.

Tip: Building strong relationships with suppliers can lead to better deals and more reliable service.

Step 5: Set Up Your Business Location

• Evaluate potential locations for your business, considering foot traffic, accessibility, and rental costs.
• If opening a physical store is not feasible, consider starting with a food cart or an online shop.
• Ensure that your setup complies with local regulations and health standards.

Step 6: Launch and Market Your Business

• Use social media to announce your launch and offer promotions to attract customers.
• Collaborate with local influencers or community events to increase visibility.
• Collect feedback from customers to improve your products and services continuously.

Practical Advice: Utilize digital marketing strategies, such as targeted ads, to reach a broader audience without overspending.

Conclusion

Building a business with a capital of 3 million rupiah is achievable with the right strategies. By identifying your niche, creating a solid business plan, and effectively marketing your brand, you can lay the groundwork for a successful venture. Remember to remain adaptable, listen to customer feedback, and continuously seek improvement. For more insights and support, consider reaching out to local business communities or resources.