Lead Generation Secrets: Use Communities Like Skool To Make Millions

Introduction

This tutorial guides you on how to leverage online communities, particularly using platforms like Skool, Go High Level, Circle, and Facebook Groups to generate revenue. By creating and nurturing communities, businesses can turn casual followers into loyal customers, ultimately driving significant profits. Here, we will break down strategies, compare platforms, and provide actionable steps to implement these concepts in your own business.

Chapter 1: Understanding Community Leverage

• Why Communities Matter

  • Communities are essential for nurturing potential customers who may not be ready to purchase immediately.
  • They provide a space for interaction, support, and education, which can help convert evaluators into paying customers.

• The Community Flywheel Model

  • Visualize your offer structure as a flywheel:
    1. Evaluators: Potential customers not ready to buy.
    2. Beginners: New customers willing to start with lower commitment.
    3. Regulars: Customers who are ready to invest more.
    4. Champions: Loyal customers who have achieved success and continue to engage with your offerings.

• Examples of Community Implementation

  • Coaching Model:

    • Free community groups for evaluators.
    • Low-cost programs for beginners.
    • Inner Circle for regulars providing more access and support.
    • Ongoing engagement for champions with spotlight interviews and success sharing.

  • Agency Model:

    • Utilize YouTube and Facebook groups for education and nurturing.
    • Introduce tiered offerings to guide customers from low-ticket to high-ticket services.

Chapter 2: Comparing Platforms

• Facebook Groups

  • Pros:
    • Familiarity: Users are already on Facebook, making it easier to engage.
    • SEO Benefits: Organic growth through searchability and ads.
  • Cons:
    • Limited in gamification and advanced features compared to other platforms.

• Skool

  • Pros:
    • Simple setup and integrated course functionality.
    • Allows for paid subscriptions and affiliate programs.
  • Cons:
    • Challenges in migrating existing users and maintaining engagement.

• Go High Level (GHL)

  • Pros:
    • Integrates courses and community features within one ecosystem.
    • Comprehensive automation capabilities.
  • Cons:
    • Currently more basic than Skool in community features; potential for growth as features are developed.

• Circle

  • Pros:
    • Offers robust community management features.
    • Good for engagement and user interaction.
  • Cons:
    • More complex to set up and manage than other platforms.

Chapter 3: Building Your Community Strategy

• Starting from Scratch

  1. Choose Your Platforms: Start with Facebook for evaluators and YouTube for educational content.
  2. Create Value-Driven Content: Use the Perfect Stranger method to attract targeted audience members.
  3. Engage Regularly: Schedule live trainings and content sharing to keep the community active.

• Nurturing Leads

  • Use community interactions to guide leads through the sales funnel:
    • Conduct master classes and webinars to educate and convert leads.
    • Offer tiered pricing to incentivize commitment (e.g., low-ticket to high-ticket services).

• Leveraging Testimonials and Case Studies

  • Highlight success stories from champions within the community to encourage others to engage.
  • Utilize video testimonials and spotlight interviews to build credibility and attract new members.

Conclusion

Building and leveraging online communities can significantly enhance your business's revenue potential. By utilizing platforms like Facebook, Skool, and Go High Level, you can effectively nurture leads, convert them into customers, and create a loyal following. Start by establishing your community today, focusing on providing value and engaging content. As your community grows, you’ll find increasingly effective ways to monetize and expand your offerings.