The ONLY Video Every Marketer Needs To Watch Today | GaryVee @ POSSIBLE

Introduction

In this tutorial, we'll explore key insights from Gary Vaynerchuk's talk at the POSSIBLE conference, focusing on the current state of marketing, the impact of AI on influencers, and strategies for effective business development. This guide will provide actionable steps for marketers looking to adapt to the evolving landscape.

Step 1: Understand the Shift in Marketing Dynamics

• Recognize that the traditional "Paid, Owned, Earned" model is becoming ineffective.
• Acknowledge that for decades, marketing has largely been a guessing game.
• Focus on the importance of organic content. Before amplifying creative through paid channels, ensure that it has proven success organically.

Step 2: Embrace the Rise of AI Influencers

• Prepare for a future where AI influencers become indistinguishable from human influencers within the next 24 months.
• Stay informed about advancements in AI technology and how they can impact consumer behavior and marketing strategies.

Step 3: Leverage Podcasts for Business Development

• Use podcasts as a powerful tool for connecting with potential clients and partners.
• When pitching podcasting to B2B companies, highlight its ability to foster relationships and showcase expertise.
• Consider these approaches:
  • Share insights from industry leaders.
  • Discuss relevant topics that resonate with the target audience.
  • Utilize storytelling to create engaging content.

Step 4: Transition to Interest Media

• Shift your focus from social media to interest-based media.
• Understand that consumers are now prioritizing content that is genuinely interesting and relevant to them.
• Tailor your marketing strategies to align with consumer interests rather than traditional social media metrics.

Step 5: Connect Organic Views to Business Results

• Analyze the relationship between organic content performance and actual business outcomes.
• Invest time in creating authentic, high-quality content that drives organic engagement.
• Monitor metrics such as engagement rates, shares, and conversions to gauge the effectiveness of your content.

Step 6: Cultivate a Positive Company Culture

• Foster a culture of gratitude within your organization.
• Encourage team members to appreciate each other's contributions to enhance collaboration and productivity.
• Create an environment where sharing wins and expressing thanks becomes a regular practice.

Step 7: Addressing Anxiety in the Workplace

• Shift the narrative from anxiety to inconvenience.
• Help your team understand that feelings of anxiety may stem from being overwhelmed by external factors rather than internal issues.
• Promote open communication and support to alleviate stress and improve overall morale.

Conclusion

In summary, the marketing landscape is rapidly changing, driven by technology and evolving consumer expectations. By adapting to these changes—embracing AI, leveraging podcasts, focusing on interest-based media, and fostering a positive culture—marketers can effectively position themselves for success. Stay proactive, keep learning, and be prepared to pivot your strategies in this dynamic environment. Consider these steps as foundational elements in your marketing approach to thrive in the future.