Interview de Tom Lothaire, CEO de MERCI INTERNET, par Adams, co-fondateur de THE QUEST
Table of Contents
Introduction
This tutorial presents a step-by-step guide on transforming an idea into a unique and successful project, drawing insights from an interview with Tom Lothaire, CEO of MERCI INTERNET. The focus is on essential aspects such as finding a location, securing funding, and developing a distinctive concept in a competitive environment like Paris.
Step 1: Develop a Unique Concept
- Identify Inspiration: Look for ideas that resonate with current trends or gaps in the market. For Tom, inspiration came from various sources, including YouTube.
- Iterate and Test: Once you have an initial concept, create prototypes or tests. Gather feedback from potential users and make necessary adjustments.
- Focus on Experience: Design your project to maximize user enjoyment and engagement. For MERCI INTERNET, every game is crafted to enhance the immersive experience.
Step 2: Find the Right Location
- Research Locations: Explore different neighborhoods in Paris that align with your target audience. Consider foot traffic and visibility.
- Negotiate with Landlords: Be prepared for challenging negotiations. Clearly communicate your vision and how it benefits the space.
- Assess Opportunities: Remain flexible to unexpected opportunities that may arise during your search for a location.
Step 3: Secure Funding
- Understand Funding Sources: Recognize that traditional banks may not finance risky projects. Explore alternative funding options such as venture capital, crowdfunding, or angel investors.
- Pitch Your Idea: Prepare a compelling pitch that outlines the potential of your project. Highlight the uniqueness and the market demand.
- Leverage Connections: Use your network to connect with potential investors who might be interested in innovative projects.
Step 4: Build a Strong Marketing Strategy
- Create Engaging Content: Use a content-driven approach to build awareness. This can include videos, blogs, and social media posts that resonate with your audience.
- Harness Virality: Develop campaigns that encourage sharing and engagement. Consider partnerships with influencers or other brands to expand your reach.
- Monitor Feedback: Pay attention to audience reactions and adapt your marketing strategy accordingly. This will help refine your messaging and outreach efforts.
Conclusion
Transforming an idea into a tangible project involves several key steps: developing a unique concept, finding the right location, securing funding, and implementing a robust marketing strategy. By following these steps, you can navigate the complexities of launching a project in a bustling environment like Paris. Consider leveraging your network and continuously iterating on your idea based on feedback to ensure success. For further inspiration and learning, engage with entrepreneurial programs like THE QUEST.