Digital Marketing Course Part - 2 🔥 | Digital Marketing Tutorial For Beginners | Simplilearn

Introduction

This tutorial provides a comprehensive guide on digital marketing, based on the second part of the Digital Marketing Course by Simplilearn. It covers essential topics such as Google Ads, Google Analytics, social media marketing, and practical strategies for maximizing your advertising efforts. Whether you are a beginner or looking to enhance your digital marketing skills, this guide will help you understand and implement effective digital marketing techniques.

Step 1: Understanding Google Ads

• What are Google Ads?

  • Google Ads is an online advertising platform where businesses can create ads to appear on Google search results and other Google services.

• Formats of Google Ads

  • Text Ads
  • Display Ads
  • Video Ads
  • Shopping Ads
  • App Ads

• Key Metrics to Track

  • Click-Through Rate (CTR)
  • Conversion Rate
  • Cost Per Click (CPC)
  • Return on Investment (ROI)

Step 2: Creating Your First Google Ad

• Steps to Create a Google Ad

  1. Sign in to your Google Ads account.
  2. Click on "New Campaign."
  3. Choose your campaign goal (e.g., sales, leads).
  4. Select campaign type (e.g., search, display).
  5. Set your budget and bidding strategy.
  6. Create your ad groups and write your ads.
  7. Choose your targeting options (location, demographics).
  8. Review and launch your campaign.

• Practical Tip

  • Use A/B testing to compare different ads and optimize for better performance.

Step 3: Exploring Google Display Network

• What is the Google Display Network?

  • A vast network of websites, apps, and videos where your ads can appear outside of Google search results.

• Ad Formats in GDN

  • Text Ads
  • Image Ads
  • Rich Media Ads
  • Video Ads

• Advantages of GDN

  • Extensive reach across various platforms.
  • Ability to target specific audiences based on interests and behaviors.

Step 4: Setting Up Google Analytics

• Creating a Google Analytics Account

  1. Visit the Google Analytics website.
  2. Click on "Start for free" and create an account.
  3. Set up a property (your website).
  4. Install the tracking code provided by Google on your website.

• Understanding Google Analytics Reports

  • Audience Reports: Understand who your visitors are.
  • Acquisition Reports: Learn how visitors found your site.
  • Behavior Reports: See how visitors interact with your site.

Step 5: Setting Goals in Google Analytics

• How to Set Up Goals
  1. Navigate to the Admin section of Google Analytics.
  2. Under the "View" column, click on "Goals."
  3. Click on "New Goal" and select a template or custom goal.
  4. Define the goal details (destination, duration, pages/screens per session).
  5. Save your goal.

Step 6: Starting with Social Media Marketing

• What is Social Media Marketing?

  • The use of social media platforms to promote products or services and engage with customers.

• Key Channels for Social Media Marketing

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn

• Tools for Social Media Marketing

  • Hootsuite
  • Buffer
  • Sprout Social

• Tips for Effective Social Media Marketing

  • Create high-quality, engaging content.
  • Use analytics to monitor performance.
  • Engage with your audience regularly.

Step 7: Facebook Ads Tutorial

• Creating a Facebook Ad

  1. Go to Facebook Ads Manager.
  2. Click on "Create" to start a new campaign.
  3. Choose your objective (e.g., brand awareness, conversions).
  4. Define your audience targeting options.
  5. Set your budget and schedule.
  6. Create your ad (choose format, add images/videos, and write copy).
  7. Review and publish your ad.

• Do's and Don'ts of Facebook Advertising

  • Do test different ad formats.
  • Don’t ignore your audience insights.

Conclusion

This tutorial covered key aspects of digital marketing, focusing on Google Ads, Google Analytics, and social media marketing strategies. By understanding these tools and techniques, you can effectively promote your business online and reach your target audience. Consider exploring further resources or advanced courses to deepen your knowledge and skills in digital marketing.