Supercharge Your Game with the Epic Games Store and Services | GDC 2024

Step-by-Step Tutorial: Supercharge Your Game with the Epic Games Store and Services

Introduction:

In this tutorial, we will explore the key insights shared in the video "Supercharge Your Game with the Epic Games Store and Services | GDC 2024." The video covers various aspects of the Epic Games Store, including product features, self-publishing, release management, and promotion merchandising strategies.

Step 1: Understanding the State of the Store

• The Epic Games Store boasts 270 million PC accounts, 75 million monthly active users, and $950 million in player spending.
• The store offers free games weekly as a powerful user acquisition tool with a high conversion rate to paid subscriptions.
• Epic Rewards program provides 5% back on all qualifying purchases, accumulating in a promotional wallet for future game purchases.

Step 2: Self-Publishing and Revenue Share

• The Epic Games Store offers an industry-leading 88/12 revenue share, with 88% of revenue going to developers and publishers.
• Developers can keep 100% of revenue through specific programs, including the option to use their own payment processing services for in-app purchases.
• Programs like Epic First Run and back catalog support offer exclusive revenue-sharing opportunities for developers.

Step 3: Mobile Expansion

• Epic Games is working on expanding the Epic Games Store to mobile platforms, including iOS and Android, to bring Fortnite and third-party games to mobile users.
• The mobile platform will maintain the same revenue-sharing models and features as the PC platform, providing a seamless experience across devices.

Step 4: Self-Publishing Tools and Onboarding

• Developers can leverage self-publishing tools on the Epic Games Store to manage the full lifecycle of their products, from onboarding to updates.
• Utilize the Self-Publishing Tool (SPT) to quickly announce, prepare, and distribute your products on the store, reaching a broader audience.
• Ensure compliance with guidelines, communicate effectively, and test your product thoroughly before submission for review and approval.

Step 5: Promotions, Campaigns, and Merchandising

• Drive sales and raise awareness through store promotions, campaigns, and digital merchandising strategies.
• Participate in store promotions like mega sales, seasonal campaigns, and flex campaigns to attract new users and incentivize purchases.
• Utilize discount management tools to control pricing, scheduling, and custom sales strategies to maximize your product visibility and sales.

Step 6: Maximizing Visibility and Engagement

• Optimize your product detail page with quality assets, informative content, and direct marketing messaging to attract and engage potential customers.
• Leverage wish listing features, notifications, and integrated campaigns to drive traffic to your product page and increase wish list numbers.
• Collaborate with the Epic Games Store team for integrated campaigns across various channels to enhance brand visibility and drive conversions.

Conclusion:

By following these steps and leveraging the insights shared in the video, developers and publishers can supercharge their games on the Epic Games Store, maximize revenue potential, and enhance player engagement across PC and mobile platforms. Stay informed, experiment with different strategies, and continue to evolve your products to succeed in the competitive gaming marketplace.