SOFT SELLING SKILL KHUSUS UNTUK TELEMARKETING - COACH HENDRA HILMAN

Introduction

This tutorial focuses on enhancing your telemarketing skills using soft selling techniques, as discussed by Coach Hendra Hilman. Whether you're a telemarketer or leading a call center team, these strategies will help improve your success rates in phone sales.

Step 1: Cultivate a Positive Mindset

• Stay Optimistic: Approach each call with a positive attitude. Your enthusiasm can influence the customer’s perception.
• Embrace Positivity: Remind yourself of past successes and potential outcomes to maintain motivation.
• Affirm Your Abilities: Use positive affirmations like "I can do this" to build confidence before making calls.

Step 2: Build Rapport with Customers

• Personal Connection: Start conversations by asking about the customer’s day or interests to create a friendly atmosphere.
• Active Listening: Listen carefully to the customer’s needs and feedback. This shows that you value their opinion and helps tailor your approach.
• Empathy: Show understanding of their concerns or hesitations. Acknowledge their feelings to foster trust.

Step 3: Use Soft Selling Techniques

• Value Proposition: Clearly articulate the benefits of your product or service without being pushy.
• Ask Open-Ended Questions: Encourage customers to share their thoughts by asking questions that require more than a yes or no answer.
• Subtle Suggestions: Rather than hard selling, suggest solutions based on the customer’s expressed needs.

Step 4: Handle Objections Gracefully

• Anticipate Objections: Prepare for common objections by having responses ready. This demonstrates your expertise.
• Stay Calm and Professional: If a customer expresses hesitation, remain composed and acknowledge their concerns without getting defensive.
• Provide Solutions: Offer alternatives or additional information that can help alleviate their doubts.

Step 5: Close with Confidence

• Summarize Key Points: Recap the main benefits discussed, reinforcing why your solution is a good fit.
• Call to Action: Encourage the customer to take the next step, whether it's scheduling a follow-up, signing up for a trial, or making a purchase.
• Thank Them for Their Time: Regardless of the outcome, express gratitude for their time and consideration, leaving a positive impression.

Conclusion

By implementing these soft selling techniques, you can improve your telemarketing effectiveness and build stronger relationships with customers. Remember to keep a positive mindset, actively listen, and handle objections with grace. Consider practicing these tips regularly to refine your skills and achieve greater success in your telemarketing efforts.