Le problème évident de SNCF

Introduction

This tutorial explores the design issues of SNCF Connect, the French railway's app, and suggests concrete solutions for improvement. By analyzing user feedback and examining the mobile and web interfaces, we'll identify key areas for enhancement and provide actionable steps for a redesign.

Step 1: Identify Design Problems

• Analyze User Feedback: Gather user reviews and comments to understand common frustrations.
• Assess Usability: Look for patterns in feedback regarding navigation difficulties, visual design, and overall user experience.
• Consider Technical Issues: Identify any recurring technical problems, such as crashes or slow loading times.

Step 2: Evaluate Current Design

• Review Mobile Application:
  • Analyze layout and navigation.
  • Check for accessibility features (text size, color contrast).
  • Test performance on various devices.
• Review Website Interface:
  • Examine the homepage layout and information architecture.
  • Assess ease of access to key features (ticket purchasing, schedule viewing).

Step 3: Conduct Quantitative Analysis

• Gather Data: Use analytics tools to track user engagement, retention rates, and drop-off points.
• Create Visualizations: Present data in charts or graphs to highlight significant trends and issues.
• Benchmark Against Competitors: Compare SNCF Connect's performance with other transport apps to identify strengths and weaknesses.

Step 4: Explore Alternatives

• Research Other Apps: Look at successful alternatives in the transport sector to gather inspiration.
• Identify Best Practices: Note features and design elements that enhance user experience in competitor applications.

Step 5: Propose Redesign Solutions

• Create Wireframes: Use tools like Figma to draft new layouts for the app and website.
• Focus on User-Centric Design: Ensure the redesign prioritizes user needs and preferences, including intuitive navigation and clear information hierarchy.
• Incorporate Feedback Loops: Suggest mechanisms for ongoing user feedback post-launch for continuous improvement.

Step 6: Implement Changes

• Develop a Prototype: Create a clickable prototype to test the new design with users.
• Conduct Usability Testing: Gather user feedback on the prototype to identify any issues before full-scale implementation.
• Launch Redesign: Roll out the changes gradually, monitoring user reactions and performance metrics closely.

Conclusion

This guide highlights the critical steps for addressing the design flaws of SNCF Connect. By systematically identifying issues, analyzing data, and proposing thoughtful redesigns, we can significantly enhance the user experience. Consider implementing a feedback mechanism after the redesign to ensure that the app continues to meet user needs. For further exploration, consider practicing design techniques using tools like Figma or engaging with user experience communities.