ORTUSEIGHT ‼️ CARA SAINGI BRAND NIKE, ADIDAS, MESKIPUN BARU BIKIN USAHA SEPATU OLAHRAGA

Introduction

In this tutorial, we will explore the strategies shared by Yuda Amardika, the founder of Ortuseight, on how to compete with major global sports brands like Nike and Adidas. His journey from struggles to success provides valuable insights for anyone looking to establish a footwear business.

Step 1: Understand Your Market

• Research Competitors: Analyze what brands like Nike and Adidas offer. Identify their strengths and weaknesses.
• Identify Your Target Audience: Understand who your customers are and what they value in sports footwear.
• Find a Niche: Look for gaps in the market that larger brands may overlook, such as specific styles or price points.

Step 2: Develop a Unique Selling Proposition

• Create Distinctive Products: Design shoes that stand out, whether through innovative features, sustainability, or unique aesthetics.
• Brand Messaging: Craft a brand story that resonates with your audience and highlights your unique approach.
• Engage with Customers: Use social media and community engagement to build a loyal customer base.

Step 3: Focus on Quality and Performance

• Material Selection: Use high-quality materials that enhance the durability and performance of your shoes.
• Testing and Feedback: Continuously test your products and gather feedback from athletes and customers to improve your offerings.
• Adapt to Trends: Stay updated on industry trends and be ready to adjust your designs and strategies accordingly.

Step 4: Build an Effective Marketing Strategy

• Leverage Digital Marketing: Utilize social media platforms, influencer partnerships, and online advertising to reach your audience.
• Create Engaging Content: Share stories, tutorials, and product showcases that highlight your brand’s values and products.
• Participate in Events: Attend trade shows, sports events, or community gatherings to increase brand visibility.

Step 5: Establish Strong Distribution Channels

• E-commerce Platform: Set up a user-friendly online store to sell your products directly to consumers.
• Retail Partnerships: Explore partnerships with local sports stores or gyms to reach a wider audience.
• International Shipping: Consider options for shipping globally to expand your market reach.

Conclusion

Yuda Amardika’s journey with Ortuseight teaches us the importance of understanding the market, creating unique products, and engaging with customers. By following these steps, aspiring entrepreneurs can carve out a niche in the competitive sports footwear industry. Start by researching your market and building your brand today!