How To Do An SEO Site Audit - On-page SEO Part 3 - SEO Unlocked

Introduction

In this tutorial, you'll learn how to perform an SEO site audit, a crucial process for improving your website's performance in search engine rankings. With the help of Ubersuggest, an SEO tool, you'll be able to identify areas for improvement in your on-page SEO.

Step 1: Check Your Website Visibility

• Open Google and enter site:yourdomain.com.
• Analyze the results:
  • If you see zero results, this indicates a visibility problem.
  • If there is only one result, it’s not ideal; you should aim for multiple results.
• Ensure that there is only one version of your site (e.g., www vs. non-www).

Step 2: Use Ubersuggest for an Overview Report

• Navigate to Ubersuggest and enter your domain name.
• Review the overview report under the Traffic Analyzer.
• Look for:
  • Trends in traffic over time.
  • If you have a new website, low traffic is common; implementing changes will help increase this.
  • Compare your performance with competitors to gauge your standing in your niche.

Step 3: Analyze the SEO Site Audit Report

• Examine the SEO site audit report for:
  • Critical errors
  • Warnings
  • Recommendations
• Focus on fixing:
  • Thin content pages: Aim to enhance content where it makes sense.
  • Missing alt tags for images to improve image search visibility.

Step 4: Improve Internal Linking

• Utilize Ubersuggest to view your top pages.
• Ensure that you have sufficient internal links directing users to these high-traffic pages, enhancing their visibility and engagement.

Step 5: Assess Backlinks

• Review the backlinks report in Ubersuggest:
  • Identify the quality of links pointing to your site.
  • Focus on acquiring more high-quality backlinks as they improve your search rankings.

Step 6: Check for Broken Links

• Use the SEO audit report to find any broken links or pages.
• Fix these issues promptly to ensure a smooth user experience and maintain search engine credibility.

Step 7: Upload Your Sitemap

• Go to Google Search Console to upload your sitemap.
• Use the URL yourdomain.com/robots.txt to check what is blocked and ensure all important pages are indexed.

Step 8: Monitor Top Pages

• If your website is established, link to your top pages strategically to drive more traffic and increase social shares.

Step 9: Review for Penalties

• Check Google Search Console for any manual actions or penalties.
• Address any detected issues to restore your site's standing with search engines.

Conclusion

Conducting an SEO site audit is an essential practice for optimizing your website. By following these steps, you'll be able to identify issues, enhance your site's performance, and improve your rankings over time. After completing the audit, consider implementing ongoing SEO strategies to maintain and grow your site's presence on search engines.