Live #125 - Crie sua primeira campanha no Google Ads em 10 minutos

Introduction

This tutorial will guide you through the process of creating your first Google Ads campaign in just 10 minutes. Whether you're new to online advertising or looking to refine your skills, this step-by-step guide will help you set up an effective campaign that can drive sales without unnecessary complications.

Step 1: Set Up Your Google Ads Account

1. Visit Google Ads: Go to the Google Ads website.

Sign In or Create an Account

• If you already have a Google account, sign in.
• If not, click on “Start Now” to create a new account.

Complete the Setup

• Follow the prompts to provide necessary information, including your business name and website.
• Set your billing information to ensure your ads can run smoothly.

Step 2: Define Your Campaign Goal

Choose Your Objective: Select what you want to achieve with your campaign, such as

• Sales
• Leads
• Website traffic
• Brand awareness
1. Select Campaign Type: You can choose from options like Search, Display, Shopping, or Video campaigns based on your goal.

Step 3: Configure Campaign Settings

1. Name Your Campaign: Choose a descriptive name that reflects the campaign's purpose.
2. Set Your Budget: Determine daily or monthly budgets based on your financial capabilities.
3. Select Target Locations: Specify where you want your ads to appear geographically.
4. Choose Language Preferences: Ensure your ads target the language of your audience.

Step 4: Create Ad Groups

1. Define Ad Groups: Each ad group should focus on a specific product or service.
2. Choose Keywords: Utilize tools like Google’s Keyword Planner to find relevant keywords.
   • Aim for keywords with a good balance of search volume and competition.

Set Bid Strategy

• Choose between manual or automatic bidding based on your comfort level.

Step 5: Design Your Ads

1. Ad Format Selection: Choose between text ads, responsive ads, or image ads.

Craft Compelling Copy

• Write a catchy headline (up to 30 characters).
• Write two description lines (up to 90 characters each) that clearly convey your value proposition.
2. Insert Display URL: Make it relevant to the ad's content and user-friendly.
3. Include Final URL: Ensure it leads directly to the landing page where users can make a purchase or learn more.

Step 6: Review and Launch Your Campaign

1. Preview Your Ads: Check how your ads will appear across devices.
2. Adjust Settings as Needed: Make sure everything aligns with your advertising goals.
3. Launch the Campaign: Click “Publish” to start running your ads.

Conclusion

You’ve successfully created your first Google Ads campaign! Remember to monitor your campaign's performance regularly and make adjustments as necessary. Explore different ads and targeting strategies to optimize your results. As you gain more experience, consider experimenting with advanced features like remarketing and A/B testing for greater impact. Happy advertising!