10 Strategies for Driving Member & Event Engagement in 2023

Step-by-Step Tutorial: 10 Strategies for Driving Member & Event Engagement in 2023

1. Understand Your Association's Value and Member Needs:

   • Identify what is valuable to you and your members in terms of engagement.
   • Communicate effectively by understanding your member's preferences and needs.
   • Set goals and key performance indicators (KPIs) to measure engagement.

2. Leverage Multi-Channel Communications:

   • Utilize various platforms like email, web, social media, mobile apps, and push notifications to reach members.
   • Tailor your communications to different channels based on your audience's preferences.
   • Consider the importance of mobile devices and push notifications for direct communication.

3. Personalize Engagement for Different Generations:

   • Customize content and engagement strategies based on the preferences of different generations.
   • Provide targeted content that is relevant to each member's interests and needs.

4. Facilitate Year-Round Networking and Community Building:

   • Create platforms like discussion boards, forums, and group chats to foster community engagement.
   • Encourage members to share experiences, opinions, and solutions with each other.
   • Provide resources and opportunities for members to connect and network throughout the year.

5. Deliver Content in Preferred Formats:

   • Offer content in various formats such as articles, videos, podcasts, and short messages.
   • Adapt to how members consume information on their mobile devices and cater to their preferences.

6. Create Memorable Experiences for Engagement:

   • Focus on creating shared experiences and memories that drive engagement and build community.
   • Use technology to enhance event experiences and facilitate interactions among members.

7. Incentivize Engagement to Drive Participation:

   • Reward desired behaviors with incentives like prizes, certificates, or recognition.
   • Gamify engagement with contests, leaderboards, and interactive activities to encourage participation.

8. Engage Members Before, During, and After Events:

   • Provide relevant content and information before events to prepare and engage members.
   • Extend engagement beyond events by offering on-demand content, networking opportunities, and follow-up activities.

9. Capture Members' Attention with Microlearning and Bite-Sized Content:

   • Deliver information in small, digestible formats that cater to members' short attention spans.
   • Utilize push notifications, text messages, and on-demand resources to keep members engaged.

10. Integrate Engagement Strategies with Clear Objectives and Analytics:

• Define clear objectives for engagement and align them with key performance indicators (KPIs).
• Use analytics tools to track member interactions, engagement levels, and event participation for continuous improvement.

By following these 10 strategies, associations can effectively drive member and event engagement in 2023 and beyond. Each step focuses on different aspects of engagement, from communication channels to personalized content delivery, community building, and measuring success through analytics and feedback.