I Found A BETTER Way To Generate Leads with Facebook Ads

Introduction

This tutorial outlines an innovative approach to generating leads through Facebook Ads using the omnipresent content strategy. This method focuses on building trust with your audience, which is crucial for converting leads into clients. By following these steps, you can create a campaign that enhances your visibility and effectiveness in attracting potential customers.

Step 1: Set Up Your Facebook Ads Campaign

• Open Ads Manager: Navigate to your Facebook Ads Manager.
• Create a New Campaign: Click the green plus "Create" button.
• Select Campaign Objective: Choose Awareness as your campaign objective. This is a unique choice compared to typical lead generation campaigns, as it focuses on building brand trust.
• Turn Off Advantage Campaign Budget: Ensure that the Advantage campaign budget option is turned off.

Step 2: Configure Ad Set Settings

• Maximize Reach: Under the performance goal, select Maximize Reach.
• Set Budget and Schedule:
  • Start with a small budget of about $1 or £1 per ad set. You can adjust later based on performance.
  • Do not set an end date; this campaign works best long-term.
• Targeting Audience:
  • Use Advantage Plus Audience for targeting.
  • Focus on locations where you can offer your services.
  • For local businesses, you may want to target specific towns or cities.
  • If applicable, set a minimum age for your audience based on your service requirements.

Step 3: Build Your Audience

• Warm vs. Cold Audiences:
  • If you have custom audiences (people who have interacted with your business), include them. This could be website visitors, email lists, or social media engagers.
  • If you don’t have warm audiences, create a cold audience targeting those who fit your ideal client profile, ensuring the estimated audience size is under 250,000.
• Avoid Lookalike Audiences: Do not include lookalike audiences in this campaign, as they are not considered warm leads.

Step 4: Customize Ad Placements

• Manual Placements: Choose manual placements instead of Advantage Plus placements.
• Deselect Low-Quality Options: Remove placements such as Audience Network and Messenger to focus on higher-quality feed and story placements.

Step 5: Duplicate Ad Sets

• Create Multiple Ad Sets: Duplicate your initial ad set 13 times to create a total of 14 ad sets. This allows you to show multiple ads per day without overwhelming your audience.
• Frequency Cap: Set the frequency cap to 1 impression every 7 days for each ad. This ensures that your audience sees different ads while avoiding ad fatigue.

Step 6: Create Diverse Ad Content

• Ad Mix Categories:
  • Value Ads: Provide actionable tips or insights relevant to your audience.
  • Demonstration Ads: Show how your service works or display products.
  • Testimonials: Include client testimonials to build trust.
  • Call to Action Ads: Encourage prospects to take the next step, whether that’s inquiring about services or signing up for a newsletter.
• Content Variety: Aim for a mix of formats (videos, images, carousels) to keep your content engaging and fresh.

Conclusion

By implementing the omnipresent content strategy, you can effectively build trust with your audience over time, leading to higher conversion rates and client retention. Remember that this is a long-term strategy, and it works best alongside direct offer campaigns to generate immediate leads. Start with a small budget, be patient, and refine your approach as you learn from your audience's responses.