How to find the best Etsy keywords in 3 simple steps (using Alura Etsy tool) | Etsy keyword research

Introduction

This tutorial provides a comprehensive guide to finding the best Etsy keywords using the Alura tool. By following a three-step workflow—brainstorming, researching, and scoring—you can enhance your product listings for better visibility and sales on Etsy. This process will help you streamline your keyword strategy and make data-driven decisions.

Chapter 1: Etsy Keyword Research Workflow

The keyword research workflow consists of three main steps:

1. Brainstorm

   • Generate as many keyword ideas as possible, even if they seem irrelevant at first.
   • Avoid using the tool during this phase to prevent analysis paralysis.
   • Consider using the 5W technique to guide your brainstorming:
     • What: What is this product for? What is it made of?
     • Why: Why is this product better than alternatives?
     • Where: Where will it be used or displayed?
     • Who: Who is the target audience?
     • When: When is it typically used or gifted?

2. Research

   • After brainstorming, use Alura to validate the keywords.
   • Focus primarily on the search volume to filter out low-potential keywords.
   • Save those with adequate search volume (ideally above 500 searches, preferably 1,000-2,000).
   • Keep your research organized by saving keywords in your list.

3. Scoring

   • Analyze the saved keywords using multiple factors such as competition and conversion rates.
   • Use the two tabs rule: keep only two tabs open at a time to prevent distraction.
   • Focus on:
     • Search Volume
     • Competition Score
     • Conversion Rate
     • Trend data to check seasonality.

Chapter 2: Etsy Keyword Brainstorming

To effectively brainstorm keywords:

• Step away from your computer: Write ideas down on paper to avoid distractions from data analysis.
• Allow yourself to generate bad ideas: It’s normal to have keywords that won’t work; this process can lead to unexpected gems.
• Use Alura later: Only after you have a complete list of brainstormed keywords should you move to Alura for analysis.

Chapter 3: Etsy Keyword Research Process

For the research phase:

• Open Alura and navigate to the keyword finder.
• Copy each brainstormed keyword into the tool.
• Focus on the search volume and save relevant keywords.
• Avoid getting sidetracked by other data—stick to your original keyword list.

Chapter 4: Etsy Keyword Scoring Techniques

During the scoring phase:

• Customize your columns in Alura to focus on the most relevant data points:
  • Search Volume
  • Competition Score
  • Trend
• Use the scoring system provided by Alura to gauge the potential of each keyword.
• Be mindful of mixing long-tail keywords (specific, lower-volume) with broader terms to capture a wider audience.

Conclusion

By following this structured approach to keyword research on Etsy using Alura, you'll be able to refine your keyword strategy effectively. Start with brainstorming, validate your ideas through research, and finally score your keywords to decide which ones to implement in your listings. This method will optimize your product visibility and increase your chances of making sales on Etsy. For further learning, consider exploring the Alura tool more deeply or enrolling in dedicated courses to enhance your Etsy SEO skills.