Is It Too Late To Start Making Content Now?

Step-by-Step Tutorial: How to Start Creating Content and Building Influence

Step 1: Determine Your Platform

Decide whether you want to be a B2B influencer on LinkedIn, a TikTok influencer, a YouTube influencer, a Twitter influencer, or any other platform where you want to build your influence.

Step 2: Start with the End in Mind

Identify your target audience and understand who you are trying to reach with your content. Knowing your audience will help you tailor your content to meet their needs and preferences.

Step 3: Overcome Resistance and Self-Doubt

Understand that it's common to face resistance and self-doubt, especially when making a career shift or pursuing your own path. Seek advice from experienced individuals and mentors to help you navigate through any challenges.

Step 4: Embrace Authenticity

Be authentic in your content creation. Share your journey, including both successes and failures, to connect with your audience on a deeper level.

Step 5: Utilize Different Platforms

Explore different social media platforms to amplify your message and reach a wider audience. Whether it's LinkedIn, TikTok, YouTube, or Twitter, leverage each platform's unique features to engage with your audience effectively.

Step 6: Stay Receptive to Change

Adapt to the evolving digital landscape and embrace new tactics to stay relevant. Keep experimenting with different strategies to find what works best for you and your audience.

Step 7: Focus on Relevance

Tailor your content to be relevant to your audience's needs and preferences. Understand the cultural nuances and market context to create content that resonates with your target audience.

Step 8: Challenge Biases and Stereotypes

Challenge biases and stereotypes in the industry, whether it's judging someone based on the brand they work for or overlooking talent based on preconceived notions. Encourage diversity and inclusivity in your content and interactions.

Step 9: Believe in the Potential of Africa

Recognize the rising influence of Africa as a continent and the opportunities it presents for businesses and content creators. Embrace the diversity and talent within Africa and contribute to its growth on the global stage.

Step 10: Network and Collaborate

Build genuine connections with like-minded individuals who share your vision and values. Collaborate with others to amplify your impact and create meaningful content that resonates with a wider audience.

By following these steps, you can start creating content and building your influence on various platforms while staying true to your authentic self and embracing the opportunities presented by the digital landscape and the global market.