How To Build the PERFECT Website Using AI (Step-by-Step for Beginners)

Introduction

In this tutorial, we'll walk through the process of building a high-converting website using AI tools, as demonstrated by Wes McDowell. This step-by-step guide is designed for beginners and small service business owners who want to create an effective homepage quickly, without the hassle of writing, design, or coding.

Step 1: Define Your Business and Services

Before you begin, clarify your business name and the services you offer. This foundational step will guide the AI in generating relevant content.

• Write down your business name.
• List the services you provide.

Step 2: Create Your AI Prompt

Use the following prompt for the AI to generate your homepage copy. Adjust the placeholders to reflect your business specifics.

You are my Senior Conversion Copywriter. Goal: Craft a first-draft homepage for [YOUR BUSINESS NAME], a business offering [SERVICES HERE], that:
- Opens with a results-focused promise and positions the CLIENT—not the business—as the hero.
- Speaks in the real words our ideal clients use.
- Follows homepage best-practice layout proven for this industry.

Step 3: Conduct Industry Research

Gather insights that will inform the homepage content.

1. Industry Best Practices

   • Analyze recent high-converting homepages in your industry.
   • List the effective elements, tone, and layout styles.

2. Voice of Customer Insights

   • Explore forums, reviews, and social media to understand client frustrations and desires.
   • Extract phrases and metaphors your ideal clients commonly use.

3. Identify Competitive Gaps

   • Observe what competitors focus on (often their own achievements) and what they neglect (client results).
   • Plan how to present your business as client-focused.

Step 4: Generate Your Homepage Copy

Using the structured approach suggested in the video, create a draft of your homepage. Follow this layout:

1. Hero Headline

   • Craft a bold statement highlighting the main benefit or result.

2. Supporting Subhead

   • Provide empathy and a clear outcome in simple language.

3. Call to Action Button

   • Use an action-oriented label for your button (e.g., "Get Started Today").

4. Problem Section

   • Identify the main problem your clients face and describe how it affects their daily life.

5. Solution Section

   • Introduce your business as the ultimate solution. Consider including a team image for trust.

6. Benefits

   • List three key benefits of your service, explaining how each addresses client needs. Include image suggestions for each benefit.

7. Social Proof Section

   • Add logos of clients or short snippets of testimonials to build credibility.

8. Call to Action Block

   • Repeat your CTA button with an urgency or benefit statement.

9. FAQ Section

   • Prepare three concise questions and answers to address common client concerns.

Step 5: Finalize Your Homepage

Review the AI-generated content and ensure it aligns with your brand voice. Make necessary edits for clarity and engagement.

• Check for readability; aim for a 7th-grade level.
• Ensure paragraphs are 2-3 lines max.
• Integrate at least six phrases from your VoC research naturally into the text.

Conclusion

By following these steps, you can effectively build a compelling homepage in under 20 minutes using AI. Remember to conduct thorough research, create client-focused content, and utilize the AI tools to your advantage. For further learning, consider registering for Wes McDowell's free on-demand masterclass, which can provide additional insights into crafting effective websites for service businesses.