Bab 7: Pengelolaan Bisnis Internasional - Bisnis Internasional

Introduction

This tutorial provides a comprehensive guide on managing international business, focusing on key concepts such as international franchising, licensing, market entry strategies, and foreign market analysis. Understanding these elements is crucial for anyone looking to expand their business operations globally.

Step 1: Understand International Franchising

• Definition: International franchising involves a business model where a franchisor allows a franchisee in another country to operate a business using its brand and operational systems.
• Benefits:
  • Access to established brand recognition.
  • Reduced risk compared to starting a new business.
• Considerations:
  • Ensure compliance with local laws and regulations.
  • Conduct thorough market research to assess demand.

Step 2: Explore International Licensing

• Definition: Licensing is an agreement where one company permits another to use its intellectual property (such as patents, trademarks, or technology) in exchange for a fee or royalty.
• Advantages:
  • Lower investment requirements compared to direct investment.
  • Faster market entry.
• Challenges:
  • Risk of losing control over brand and quality.
  • Potential for competition from licensees.

Step 3: Develop Market Entry Strategies

• Types of Strategies:
  1. Exporting: Selling products directly to foreign markets.
  2. Joint Ventures: Partnering with local firms to share resources and risks.
  3. Wholly Owned Subsidiaries: Establishing a fully owned presence in the foreign market.
• Key Considerations:
  • Assess the level of control you wish to maintain.
  • Evaluate the level of investment and risk you can tolerate.

Step 4: Analyze Foreign Markets

• Market Analysis Steps:
  1. Identify Target Markets: Research potential countries based on market size, growth potential, and competition.
  2. Conduct SWOT Analysis: Analyze strengths, weaknesses, opportunities, and threats in the target market.
  3. Understand Cultural Differences: Recognize cultural, economic, and political factors that can impact business operations.
• Tools for Analysis:
  • Market research reports.
  • Government trade resources.
  • Local consulting firms for insights.

Conclusion

In summary, effectively managing international business involves understanding key concepts such as franchising and licensing, developing robust market entry strategies, and conducting thorough market analysis. By following these steps, businesses can position themselves for success in the global marketplace. Next, consider exploring specific markets or industries of interest to apply these principles more directly.