I rebranded Australia

Introduction

This tutorial presents 50 creative ideas for rebranding Australia, inspired by the insights shared in the video "I rebranded Australia" by Gearside. Each suggestion aims to refresh the national identity, improve governance, and enhance social cohesion. Whether you're a citizen interested in national affairs or a marketer looking for creative ideas, this guide will provide actionable steps to revitalize Australia’s image.

Step 1: Change the Flag

• Design a new flag that reflects Australia's diverse culture and heritage.
• Consider incorporating elements that represent Indigenous Australians and the natural landscape.

Step 2: Delete a Level of Government

• Streamline governance by removing one level of government to enhance efficiency.
• This would reduce bureaucracy and make decision-making quicker and more responsive to citizens.

Step 3: New National Colours

• Propose a new set of national colours that symbolize unity and progress.
• Consider colours that reflect Australia's landscape, such as ochre, green, and blue.

Step 4: New National Dish

• Establish a national dish that showcases Australian ingredients and culinary diversity.
• Engage local chefs and communities to create a dish that represents Australia's food culture.

Step 5: Launch a 3rd Supermarket

• Introduce a new supermarket chain to foster competition and better prices for consumers.
• Focus on sourcing local products to support Australian farmers and businesses.

Step 6: Mandatory National Service

• Implement a program called "Shovel Year" where young Australians participate in community service.
• Encourage civic engagement while promoting teamwork and skills development.

Step 7: Change the National Anthem

• Consider rewriting the national anthem to reflect contemporary values and inclusivity.
• Involve public input to ensure the new anthem resonates with all Australians.

Step 8: Upweight National Parks

• Invest in national parks to enhance conservation efforts and promote eco-tourism.
• Create more accessible facilities and educational programs about Australian wildlife.

Step 9: NRL to Buy the Wallabies

• Suggest that the National Rugby League (NRL) take ownership of the Wallabies to unify the sports community.
• This could increase support for rugby union and enhance its visibility.

Step 10: Nation Branding 101

• Develop a comprehensive branding strategy that tells Australia’s story globally.
• Focus on cultural assets, lifestyle, and unique experiences to attract tourism and investment.

Step 11: National Boomer Appreciation Day

• Create a day dedicated to honoring the contributions of the baby boomer generation.
• Encourage intergenerational dialogue and activities that celebrate shared experiences.

Step 12: National Health Subsidy

• Propose a subsidy for essential health services to make healthcare more affordable for all citizens.
• Focus on preventative care and wellness programs.

Step 13: National Vape Buyback Scheme

• Implement a scheme to incentivize the return of vaping products to promote public health.
• Use funds from the buyback to support smoking cessation programs.

Step 14: Australian Bill of Rights

• Advocate for the introduction of a Bill of Rights to protect citizens' freedoms and rights.
• Engage legal experts and the public in drafting the document.

Step 15: Bring Back Knighthoods

• Consider reinstating knighthoods for significant contributions to Australia.
• Ensure the process is transparent and inclusive of diverse achievements.

Step 16: Reinstate Auscam

• Revive the Auscam military camouflage pattern to promote a sense of national identity.
• Use it in local fashion and sportswear for wider recognition.

Step 17: Nationalise Childcare

• Propose a policy to nationalize childcare services, making them free or affordable for families.
• This would support working parents and improve early childhood education.

Step 18: Free School Meals

• Implement a program to provide free meals in schools to ensure all children are nourished.
• Focus on healthy, locally sourced food options.

Step 19: Transform Infrastructure

• Advocate for the development of high-speed rail networks to enhance connectivity across states.
• This would improve travel efficiency and stimulate economic growth.

Step 20: Rebrand Citizenship Ceremonies

• Update citizenship ceremonies to reflect modern values and inclusivity.
• Incorporate cultural elements and community participation to celebrate new citizens.

Step 21: Create a National Typeface

• Develop a unique national typeface that can be used in branding and signage.
• This would create a cohesive visual identity for Australia.

Step 22: Fund Olympic Sports Properly

• Ensure that Olympic sports receive adequate funding to improve performance on the world stage.
• Foster grassroots programs to encourage youth participation in sports.

Step 23: Redesign State License Plates

• Propose new designs for state license plates that reflect local culture and landmarks.
• Include a slogan or motto that embodies state pride.

Conclusion

Rebranding Australia involves a multi-faceted approach that touches on culture, governance, and community. The ideas outlined in this guide serve as a starting point for discussions on how to refresh Australia’s national identity. Next steps could involve community engagement, public forums, and discussions with policymakers to explore the feasibility of these ideas. Embracing innovation while respecting tradition can lead to a brighter future for all Australians.