[Formation Linkedin] Cours N°1 : CRÉER une PAGE LINKEDIN Pour Son Entreprise - Tutoriel Vidéo

Introduction

This tutorial will guide you through the process of creating a LinkedIn page for your business in just five minutes. A well-structured LinkedIn page can enhance your company's online presence and connect you with potential clients and employees. Follow these steps to set up your page effectively.

Step 1: Access LinkedIn

• Open your web browser and go to the LinkedIn website.
• Log in to your personal LinkedIn account. If you do not have an account, you will need to create one.

Step 2: Navigate to the Create a Company Page Section

• Click on the "Work" icon located in the top right corner of your LinkedIn homepage.
• Scroll down and select "Create a Company Page" from the dropdown menu.

Step 3: Choose the Type of Page

You will see options for different types of pages. Choose the appropriate option based on your needs

• Small Business
• Medium to Large Business
• Showcase Page
• Educational Institution

Step 4: Fill in Your Company Information

• Enter your company name and select a unique URL for your LinkedIn page.

Fill out the following fields

• Company Description: Provide a clear and concise description of your business.
• Logo: Upload your company logo (recommended size is 300 x 300 pixels).
• Banner Image: Choose a banner image that represents your brand (recommended size is 1584 x 396 pixels).

Step 5: Add Company Details

Include additional information such as

• Website URL
• Company Size
• Industry
• Location
• Specialties: List key areas of expertise or services offered by your business.

Step 6: Preview and Create Your Page

• Review all the information you've entered to ensure accuracy.
• Click on the "Create Page" button to finalize the setup.

Step 7: Optimize Your LinkedIn Page

Once your page is created, take some time to optimize it

• Add relevant keywords to your company description to improve search visibility.
• Encourage employees to follow the page and share it within their networks.
• Post regular updates and engage with followers to maintain an active presence.

Conclusion

Creating a LinkedIn page for your business is a straightforward process that can significantly enhance your professional visibility. Remember to optimize your page by providing relevant information and engaging content. For further guidance on optimizing your LinkedIn page, check out the complementary video linked in the description.