Social Posting Strategy: Building Community and Connection

Step-by-Step Tutorial: Building a Social Posting Strategy for Business Growth

Step 1: Understanding the Importance of Social Media Strategy

• To begin building your social media strategy, start by identifying your target audience and how your business can impact them.
• Recognize the power of intention and purpose when engaging with your audience on social media platforms.

Step 2: Begin with a Strong Foundation

• Reflect on your journey and experiences with social media, starting from platforms like Myspace to transitioning into more professional roles involving social media and marketing.

Step 3: Embrace Change and Adaptation

• Recognize the shifts in the industry, such as the emergence of new platforms like Serius XM, and how they can lead to new opportunities for growth and development.

Step 4: Establish Your Own Business

• Transition into starting your own social media business, focusing on helping businesses grow their online presence through platforms like Thumbtack and social media management.

Step 5: Building a Community

• Emphasize the importance of community building in the digital age, especially through platforms like podcasts, conferences, and social media events.

Step 6: Implementing a Posting Strategy

• Start by creating awareness posts to highlight common problems your audience faces and how your business can provide solutions.
• Follow up with elaboration posts to delve deeper into the solutions you offer and the benefits of your products or services.

Step 7: Community Engagement

• Engage with your audience through community building posts that showcase the human side of your business and foster connections with your followers.

Step 8: Encouraging Action

• Utilize action posts to prompt your audience to take specific actions, such as purchasing a product, attending an event, or engaging with your content.

Step 9: Leveraging Engagement Tools

• Explore automation tools like Stampede Social for Instagram to streamline engagement efforts and enhance communication with your audience.

Step 10: Prioritizing Engagement

• Respond thoughtfully to public comments and engage with your audience to foster a sense of community and connection.

Step 11: Promoting Your Business

• Direct your audience to resources like your book or website to further engage with your brand and learn more about your offerings.

Step 12: Continual Growth and Connection

• Stay active on social media platforms, engage with your audience, and focus on building a strong community to support your business growth and success.

By following these steps, you can develop a comprehensive social posting strategy that not only promotes your business but also fosters meaningful connections with your audience.