How You Can Make Money From Your Art Without an Audience

Introduction

In this tutorial, we will explore how to make money from your art even if you don't have an established audience. Drawing from insights shared by Martha May Ronson, this guide covers essential mindset shifts, pricing strategies, local selling techniques, email list building, and how to connect with ideal art collectors. Follow these steps to confidently grow your art business and make sales.

Step 1: Shift Your Mindset

• Understand that you do not need a large following to sell your art.
• Focus on the value of your work and the unique perspective you offer.
• Embrace a business mindset: Treat your art as a product and yourself as an entrepreneur.

Step 2: Price Your Art Effectively

• Research comparable artwork to gauge market prices.

Consider the following when pricing

• Materials used (canvas, paint, etc.)
• Time spent creating the piece
• Your experience and skill level
• Set a price that reflects the value of your work and is competitive within the market.

Step 3: Sell Art Locally

Identify local venues where you can display and sell your art

• Art fairs
• Local galleries
• Coffee shops or restaurants
• Network with local artists and art groups to increase visibility.
• Consider hosting pop-up events or open studios to attract buyers.

Step 4: Build an Email List

• Create a simple landing page to collect email addresses.
• Offer a freebie, like a downloadable art print or behind-the-scenes content, to incentivize sign-ups.

Use your email list to

• Share updates about new artworks
• Notify subscribers of upcoming exhibitions or sales
• Build a personal connection through regular, engaging content

Step 5: Find Your Ideal Art Collectors

Define your target audience by considering

• Demographics (age, income, interests)
• Art preferences and styles
• Engage with potential collectors through community events, art shows, and local exhibitions.
• Use surveys or direct conversations to understand their preferences and needs.

Conclusion

Selling your art without an audience is entirely possible with the right strategies. Focus on shifting your mindset, pricing your work appropriately, exploring local sales avenues, building a strong email list, and connecting with potential collectors. By following these steps, you can grow your art business and make meaningful sales. Consider applying to Martha's Artist Accelerator for personalized guidance and support in taking your art career to the next level.