How to get 145k followers on LinkedIn in 1 year

Introduction

This tutorial outlines effective strategies to grow your LinkedIn following significantly, based on insights from Greg Isenberg's experience of reaching 145,000 followers in just over a year. By implementing these strategies, you can enhance your LinkedIn presence, engage your audience, and potentially monetize your following.

Step 1: Understand the ACP Framework

• Audience First: Focus on building a targeted audience that aligns with your niche.
• Convert to Community: Engage with your audience to foster a sense of community.
• Build Product for Them: Create products or services that meet the needs of your community.

Example

• Starting with a community-focused platform like BoringMarketing.com can lead to significant revenue, such as an $8 million ARR SEO tool business.

Step 2: Leverage Video Content

• Utilize the New Video Tab: LinkedIn has introduced a dedicated video tab, which offers high engagement potential.
• Content Creation Options:
  • Create faceless videos using AI voiceovers (consider tools like @elevenlabs).
  • Record personal videos to enhance authenticity.

Pro Tip

Videos are currently receiving exceptional reach on LinkedIn. Don’t miss out on this opportunity to engage with your audience.

Step 3: Craft Compelling Stories

• Storytelling Framework: Extract at least 15 impactful career stories to share.
• Focus on Vulnerability: Highlight moments of challenge or growth.
• Visuals Matter: Always pair your stories with a personal photo to increase relatability.

Step 4: Create Viral Infographics

• Research Past Successes: Find infographics that have gone viral previously.
• Repost with Credit: Share these infographics while crediting the original creator.
• Add Universal Captions: Use captions that resonate with a broad audience, such as motivational statements.

Step 5: Develop a Monetization Strategy

• Avoid Direct Links in Posts: Instead, create engaging content first.
• Editing Technique: After posting, wait four hours. If your post garners over 150 likes, edit it to include a link. This method prevents LinkedIn from suppressing your reach.

Step 6: Master Lead Magnets

• Offer Free Value: Instead of direct selling, create valuable free content that attracts your audience.
• Example: Develop a startup ideas database that can lead to significant downloads and audience engagement.
• Segment Your Audience: Use tools like ConvertKit for audience segmentation, nurturing leads before monetization.

Conclusion

By implementing these strategies, you can significantly grow your LinkedIn following while building a community around your brand. Start utilizing video content, storytelling, and infographics today to take advantage of LinkedIn's current organic reach. Remember, even dedicating just 15 hours can lead to substantial growth and revenue opportunities. Start your journey now and watch your LinkedIn presence flourish!