How To Set Up Pre Orders On Shopify 2024 (Shopify Pre Order Setup)

2 min read 11 months ago
Published on Aug 20, 2024 This response is partially generated with the help of AI. It may contain inaccuracies.

Introduction

Setting up pre-orders on your Shopify store is an effective way to build excitement for upcoming products and secure sales in advance. This tutorial will guide you through the steps to enable pre-orders on your Shopify store, ensuring your customers can purchase items even before they are available.

Step 1: Access Your Product Page

  • Log in to your Shopify admin panel.
  • Navigate to the Products section.
  • Find and select the product you want to enable for pre-order.

Step 2: Manage Product Variants

  • Click on the Manage button located on the product page.
  • Go to the Variants tab to view different versions of your product (if applicable).
  • Select the specific variant you want to make available for pre-order.

Step 3: Allow Purchases When Out of Stock

  • Scroll to the Inventory section.
  • Check the box labeled Allow customers to purchase this product when it's out of stock.
    • This option allows customers to place pre-orders even if the product is not currently in stock.

Step 4: Set a Release Date

  • Decide on a specific release date for your product.
  • Communicate this date clearly in your product description to manage customer expectations.

Step 5: Customize Messaging

  • Tailor the messaging that customers will see when they attempt to pre-order your product.
  • This could include information about the product, anticipated delivery times, or special notes encouraging pre-orders.

Practical Tips

  • Promote your pre-order products through your marketing channels (social media, email newsletters) to maximize visibility.
  • Consider offering a discount or incentive for customers who pre-order to encourage early purchases.

Common Pitfalls to Avoid

  • Failing to communicate the expected release date can lead to customer frustration.
  • Not having adequate stock to fulfill pre-orders can damage your store's reputation. Ensure your supply chain can meet demand.

Conclusion

By following these steps, you can successfully set up pre-orders on your Shopify store, creating anticipation and boosting sales for your upcoming products. Remember to keep your customers informed and engaged throughout the pre-order process. Consider exploring additional Shopify features to enhance your store's functionality.